Education for sustainability in business education programs: a question of value

Analyzing Consumers’ Awareness towards CSR, Focusing on Environmental Management

“…Human values are an additional important driver of the behaviour of companies (Sidiropoulos, 2013). Several empirical studies have been conducted to measure consumers' awareness toward a company's CSR actions (Gupta & Hodges, 2012;Lee & Shin, 2010;Maignan, 2001;Mohr et al, 2001;Rahim et al, 2011;Singh et al, 2008).…”

Educación para el Desarrollo Sostenible en asignaturas de Dirección de Operaciones. El caso del Banco de Alimentos de La Rioja. (Education for Sustainable Development in Operations Management subjects. The case of the Food Bank of the Rioja)

“…McKeown (2002) desarrolla un "Manual de Educación para el Desarrollo Sostenible" en el que explica su importancia y distintas posibilidades en las que los países pueden conseguir la sostenibilidad a través de la enseñanza. Otros autores desarrollan métodos y técnicas para enseñar y evaluar programas y competencias para el desarrollo sostenible (Yarime y Tanaka, 2012;Ceulemans y De Prins, 2010;Junyent y Geli, 2007;Steiner y Posch, 2006) o ponen ejemplos prácticos de cómo llevarlo al aula en asignaturas de economía y marketing (Sidiropoulos, 2013). También en el ámbito español, algunos autores como Bernardo (2013) o Queiruga et al (2014 buscan llevar la formación en ética y valores al aula.…”

Embedding Sustainability in Marketing Curriculum: An Applied U.S.-Mexico Border Region Case Study

“…18 More specific ideas about how business programs incorporate sustainability education are available with practical in-class exercises that demonstrate the integration of sustainability in terms of environmentally friendly production and consumption. 19 Research investigating the perceived effectiveness of efforts being made to teach students about sustainability within business schools reports that students understand that sustainability is important for business and more than that, they express preferences to work for an organization that embraces sustainability as a core value. 20 In effect, integrating sustainability into business and marketing curriculum encourages student advocates for sustainable business practices, who look for similar values in potential employers.…”