Effectiveness of Delivering Information and Social Messages Through Radio Programs During the Covid-19 Pandemic

Abstract

This study explores the effectiveness of social messages conveyed by broadcasters in radio broadcast programs in changing the mindset of the listener community in dealing with the corona pandemic period (Covid 19). The object of research in this study is the capture power and changes in social attitudes of the people who live in the Serang Regency, especially those who listen to the radio. At the same time, the radio research subject is the Local Public Broadcasting Institute (LPPL) Serang Regency, which is located in Serang. The research data comes from the results of observations and interviews conducted by researchers on exposure to the message content conveyed by the announcer. The method used in this research is a survey to see how the community as listeners catches the message conveyed by the broadcaster as a message communicator and whether the listener community can accept the message. Research data in the form of findings in the field and the results of interviews complement the study's results. Through this research, researchers hope to get information about the program's effectiveness in delivering messages, especially during the current corona epidemic. The study's results are expected to be a reference, especially those that examine the effectiveness of broadcast programs on radio, the exposure of messages conveyed by broadcasters through radio broadcast programs, and recommendations for selecting the right media for delivering information.

Elsinta radio’s social message to build the value of communication wisdom and citizens cultural identity

“…Following its mass communication function, Elsinta provides not only information and entertainment but also a very suitable medium for social interaction and the identity of cultural wisdom, especially from linguistics. Therefore, Priana & Nurjuman (2022)confirm that the content of radio messages is not only in the form of experiential knowledge (spectacle or entertainment) but also social and moral messages (guidance and order).…”

“…Radio is an effective platform for delivering social messages and information to the public. A study explored the effectiveness of social messages conveyed by broadcasters in radio broadcast programs in changing people's mindsets (Priana & Nurjuman, 2022). Science-based radio programming that centers on health education can increase audience knowledge levels and positively modify health behaviors (Greeves & Ledbetter, 2022).…”

Calling for Multiculturalism-Based Communication Campaign in Early Prevention of Youth Diabetes

“…Fourth, to effectively disseminate health information, it is recommended that culturally relevant media channels, including both traditional and popular local media outlets, be engaged through active participation and engagement. This can encompass a multitude of communication outlets, such as nearby radio (Priana & Nurjuman, 2022)and television broadcasting networks, nearby magazines or periodicals with limited circulation, and neighborhood digital platforms dedicated to social engagement. An effective strategy for disseminating information on diabetes prevention is to collaborate with a prominent Javanese radio station to convey the message (Soeharno & Al Faruq, 2021).…”