EFISIENSI SISTEM PEMASARAN CENGKEH (Syzygium aromaticum) DI KABUPATEN PESISIR BARAT

Amelia, Siti Meiska; Hasyim, Ali Ibrahim; Situmorang, Suriaty

doi:10.23960/jiia.v7i2.187-194

Cited by 3 publications

(3 citation statements)

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“…Makin bertambahnya umur, wisatawan memiliki beragam aktivitas yang pada akhirnya membutuhkan waktu untuk melakukan kegiatan wisata dan secara langsung dapat meningkatkan jumlah kunjungan wisata. Sama seperti penelitian yang dilakukan Arifa et al (2019).…”

Section: Umur (X4)unclassified

Valuasi Ekonomi Dan Persepsi Wisatawan Terhadap Wisata Pantai M Beach Di Kabupaten Lampung Selatan Provinsi Lampung

Saputra,

Rosanti,

Murniati

2023

JIIA

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This research aimed to analyze the tourist travel costs, the factors that influence the frequency of tourist visits, the economic value of tourism, and the tourists' perceptions of M Beach. This research used a survey with a sample of 50 tourists from M Beach was selected using the accidental sampling method. The travel cost method is used to analyze the economic value, and the descriptive method with a Likert scale measuring instrument is used to analyze tourist perceptions. The determination of location was carried out purposively with the consideration that M Beach has been the best-selling tourist attraction in South Lampung Regency for the last five years. The data was collected in January 2023. The results showed the average travel costs incurred by M Beach tourists were Rp146.265,24 per individual per visit, with the highest allocation of travel costs viz consumption costs of 38,43 percent. The factors that influence tourists visits to M Beach are travel costs, distance, income, age, beach conditions, and public facilities. The total economic value of M Beach tourism is Rp10.474.348.786,00 per year. Tourists perception of M Beach in terms of 4A components (attraction, amenity, accessibility, and ancillary) has a positive perception with good criteria.Keywords: Economic value, M Beach, Perception, Travel cost

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Section: Umur (X4)unclassified

Valuasi Ekonomi Dan Persepsi Wisatawan Terhadap Wisata Pantai M Beach Di Kabupaten Lampung Selatan Provinsi Lampung

Saputra,

Rosanti,

Murniati

2023

JIIA

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“…Keuntungan pemasaran merupakan harga jual suatu produk dikurangi harga beli produk ditambah biaya pemasaran pada saluran pemasaran. Margin pemasaran adalah selisih harga yang diterima oleh produsen dengan harga yang dibayarkan konsumen (Amelia, Hasyim, dan Situmorang 2019). Margin pemasaran digunakan untuk mengetahui efisiensi pemasaran pada saluran pemasaran porang.…”

Section: Keuntungan Dan Margin Pemasaranunclassified

Analisis Sistem Agribisnis Porang Di Desa Hanura Kecamatan Teluk Pandan Kabupaten Pesawaran

Giffari

Rosanti²,

Saleh³

2022

JIIA

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This study aims to determine the provision of porang farming production facilities, porang farming income, porang processing, porang marketing, and services that support porang agribusiness activities. This study uses a survey method. The research location was deliberately chosen in Hanura Village as the center for porang production. The research was conducted in March-April 2022. Respondents in this study were porang farmers, porang traders, and providers of porang production facilities. The selection of 20 porang farmers used a purposive sampling method. Determination of respondent traders and suppliers of Porang inputs used the snowball method. Data were analyzed using criteria 6 T, R/C, marketing channel, marketing margin, and farmer’s share. The results showed that if the provision of seeds, fertilizers, pesticides, and agricultural tools has met criteria 6 correctly. The total income obtained from porang farming is Rp75,647,290 per hectares with R/C for a total cost of 3.41, meaning that porang farming is profitable. Farmers have not yet processed porang tubers into semi-finished raw materials or other derivative products. Porang farmers only processed porang tubers only through harvesting, collecting, sorting and storage. Porang marketing in Hanura Village consists of one marketing channel and is efficient with a farmer's share of 81,25 percent. Services that support porang agribusiness are farmer groups, financial institutions, extension agencies, transportation, government regulations, and agricultural shops. Key words: agribusiness, farming, marketing, porang.

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“…According to Ramadinata et al (2014) the marketing margin received by intermediary traders is quite large compared to the selling price in each marketing channel. Marketing margin has a negative relationship with farmer's share so that the lower the marketing margin, the higher the farmer's share and the more efficient the marketing (Ruauw E, 2015).…”

Section: Marketing Marginmentioning

confidence: 99%

Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District

Wardani

Setiawan

Muhaimin

et al. 2022

AGX

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Introduction: Tawangargo Village, Karangploso District, Malang Regency is the largest sweet corn producing region in Karangploso District with a business base on developing vegetables that lead to special environmentally friendly products in Leban Hamlet. Quality assurance for fresh food with excellent certification requirements. The resulting product is safe for consumption or safe for pesticides. Sweet corn marketing system helps marketing institutions related to farmers in accessing consumers, making the price of sweet corn at the farm level with the price of corn accessed by different consumers. This research tries to analyze the market structure, study the market and improve the sweet corn market in Leban Hamlet, Tawangargo Village. Method: The basic method of research is analytical descriptive. Determining the location of research carried out intentionally or intentionally. Farmer sampling method using census method, with a total sample of 9 respondents. The sampling method used by traders uses the snowball sampling method with the number of broker 1 respondent and 1 respondent village collector. Data were analyzed by SCP (Structure, conduct, and performance) methods. Results: The results showed the structure of the sweet corn market in Leban Hamlet, Tawangargo Village has a tendency in imperfectly competitive markets namely the oligopsonistic market. This structure is completed inefficient markets. Market behavior discusses the marketing activities of sweet corn in Leban Hamlet. While the market performance (market performance) is 50%. Conclusion: This shows that the marketing of sweet corn in Leban Hamlet is included in the efficient category.

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EFISIENSI SISTEM PEMASARAN CENGKEH (Syzygium aromaticum) DI KABUPATEN PESISIR BARAT

Cited by 3 publications

References 0 publications

Valuasi Ekonomi Dan Persepsi Wisatawan Terhadap Wisata Pantai M Beach Di Kabupaten Lampung Selatan Provinsi Lampung

Valuasi Ekonomi Dan Persepsi Wisatawan Terhadap Wisata Pantai M Beach Di Kabupaten Lampung Selatan Provinsi Lampung

Analisis Sistem Agribisnis Porang Di Desa Hanura Kecamatan Teluk Pandan Kabupaten Pesawaran

Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District

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