Emergence of social impact in company–NGO relationships in corporate volunteering

Brzustewicz, Paweł; Escher, Iwona; Hatami, Akram; Hermes, Jan; Keränen, Anne; Ulkuniemi, Pauliina

doi:10.1016/j.jbusres.2021.11.089

Cited by 17 publications

(21 citation statements)

References 66 publications

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“…This impact has been used as a synonym for concepts such as social value or social performance, among others, although they are also considered different constructs (Kah and Akenroye, 2020). Social impact can be conceptualized as “as a final, positive, and long-term outcome of direct or indirect, intended, or unintended organization interventions (activities)” (Brzustewicz et al , 2022, p. 64). It involves pro-social behaviors on the part of organizations that are useful to beneficiaries, community, organizations and/or the environment (Stephan et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…It involves pro-social behaviors on the part of organizations that are useful to beneficiaries, community, organizations and/or the environment (Stephan et al , 2016). Thus, from the perspective of our research, social enterprise impact is perceived as the result of sets of capabilities operating in complex and dynamic environments, as well as other activities that create value (Brzustewicz et al , 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

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The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise

Cavazos‐Arroyo

Puente‐Díaz

2023

SEJ

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Purpose The purpose of this paper is to analyze the effect of structural and relational network capabilities on trust, and its effect on pricing and selling capabilities, as well as their influence on the enterprise social impact. Design/methodology/approach An explanatory and cross-sectional design was conducted, and 100 managers of Mexican social enterprises were surveyed. Findings Network structural capability did not affect trust, nevertheless network relational capability did. Likewise, trust influenced pricing and selling capabilities, and these affected the enterprise social impact. Research limitations/implications Although a sufficient number of entrepreneurs participated by responding to the survey, the results cannot be generalized to all social enterprises in Mexico. Practical implications Social enterprises should capitalize on the development of network relational capability and network structural capability because it facilitates access to scarce resources and positioning of the enterprise to act more actively as an agent of change in its network. Social implications This research identifies the relevance for social enterprises to develop and capitalize on networking and marketing capabilities in their management routines and activities, as this can significantly enhance their social impact. Originality/value The main research contributions revealed the importance of dynamic capabilities and their effects on the impact of social enterprises.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise

Cavazos‐Arroyo

Puente‐Díaz

2023

SEJ

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“…Since corporate-NGO partnerships have experienced a momentum in recent years (Austin and Seitanidi, 2012;Brzustewicz et al, 2022;Seitanidi and Crane, 2009), consumers should be generally knowledgeable about this type of CSR activity. Furthermore, the majority of consumers rate partnerships between companies and NGOs as rather positive, reasonable and as a benefit for society (Rohwer and Topi c, 2018), which is why it is expected that consumers do not automatically elaborate on underlying ulterior motives when confronted with a message about a corporate-NGO partnership.…”

Section: Consumer Attitudes and Ewommentioning

confidence: 99%

“…NGOs have not only obtained a pronounced voice within general societal debates, but also became an increasingly salient stakeholder group for corporations (Burchell and Cook, 2013;Esposito and Antonucci, 2022). Furthermore, as part of extensive campaigning of NGOs, public awareness about corporations' unethical business practices has increased, thereby pressuring companies to adopt Corporate Social Responsibility (CSR) (Burchell and Cook, 2013;Brzustewicz et al, 2022). The former idea of NGOs and corporations functioning as opponents has been replaced by a new understanding that the two agents can also collaborate and join forces to achieve societal change (Arenas et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

Consumer skepticism towards Corporate-NGO partnerships: the impact of CSR motives, message frame and fit

Schade

Wang

Prooijen

2022

CCIJ

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PurposeCorporate-NGO partnerships are gaining increasing importance as part of a company's CSR effort. This study aims to understand which communication tactics (CSR motive, CSR message frame, CSR fit) lead to more positive consumer outcomes in the context of corporate-NGO partnerships, and whether consumer skepticism and consumer trust mediate the proposed relationships.Design/methodology/approachAn online experiment was conducted (N = 298) to examine the theoretical predictions, involving a 2 (CSR motive: firm-serving/public-serving) x 2 (CSR message frame: narrative/expositive) x 2 (CSR fit: high/low) between-subjects design.FindingsThe results confirmed that consumer attitudes and electronic Word-of-Mouth (eWOM) can be affected by CSR motives and CSR fit. Also, CSR skepticism and consumer trust both mediate the relationship of CSR motives and consumer outcomes.Practical implicationsThe results of this study make a strong case for expressing public-serving CSR motives and refraining from firm-serving CSR motives when communicating about a corporate-NGO partnership to consumers.Originality/valueFocusing on the communication tactics of corporate-NGO partnerships extends existing literature by uncovering whether and how the factors driving effective communication in other CSR activities can be applied to the context of corporate-NGO partnerships.

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“…Volunteering is also a significant factor in developing co-creation Volunteering promotes cooperation and has a positive impact on quality of life (Bjerneld et al, 2006;Brzustewicz et al, 2022). Volunteers recognise that co-creation of value is a beneficial outcome of collaboration (Klafke & De Oliveira, 2022).…”

mentioning

confidence: 99%

Drivers Fostering Citizens to Participate in Co-Creation Process for Public Service Quality

Gardziulevičienė

RAIŠYS

Raišienė

2022

Management of Organizations: Systematic Research

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The involvement of citizens in the co-creation of public services increases the satisfaction of service users with the quality of services. Therefore, it is relevant to accumulate and update knowledge about what premises and preconditions encourage the participation of members of society in co-creative processes. A systematic review of the scientific literature showed that factors such as trust, volunteering, innovation, and user satisfaction with services are the most important in the context of co-creation. Based on the research, it is concluded that co-creation processes would be more successful if citizens and other interested parties participate in decision-making process. This would help ensure the transparency, flexibility, reliability, and openness of decisions, improve the perceived quality of public services by users and achieve a more active interest of citizens in co-creation in general.

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Emergence of social impact in company–NGO relationships in corporate volunteering

Cited by 17 publications

References 66 publications

The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise

The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise

Consumer skepticism towards Corporate-NGO partnerships: the impact of CSR motives, message frame and fit

Drivers Fostering Citizens to Participate in Co-Creation Process for Public Service Quality

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