Evaluation of the organizational image of a university in a higher education institution

Abstract

Currently the number of Human Development Index (HDI) Indonesia is still very low, ranks 108th out of 187 countries. One of the important steps is of course the increase of Indonesian HDI through education, especially higher education. The World Bank argues that higher education in Indonesia has not been able to deliver the expected results because of institutional university-college still "connected" with other institutional at the core of the system, mainly occur between universities and industry, institutional research, and intercollegiate itself in Research (research). Of the 100 universities, Scopus noted only about 50 productive colleges. There are eight main dimensions of higher education that will be closely related to the institution of related universities, both in the design of formal and informal interaction, including organizational behaviour (organizational behaviour) as one of the important aspects of an institution. Judging from the level of explanation or explanation level, this type of research belongs to descriptive research using quantitative method or approach. The population in this study are all permanent employees of Telkom University. In this research, sampling technique used is Probability Sampling by using Proportionate stratified random sampling. Researchers use sampling designs in probability ways because the sample representation (appropriate sample for investigative research) is important in the context of wider generalizations. Sampling is done after the population is stratified, then the sample members of each strata are drawn using a simple random sampling procedure or systematic sampling. This research uses factor analysis. As a result of this research, only 1 new component is formed in this research which shows that 11 factors used in this research are done entirely on 1 new component that is decision making factor. Which represents the organizational design, leadership, teamwork, ethics and corporate governance, entrepreneurship, job satisfaction, motivation, compensation, selection methods, and communication that describe the important things that Telkom University has in organizing life. Based on the resulting loading factor , decision making factor is the most dominant factor that becomes the power of Telkom University to run its institutional activity as a university.

MEDIATING EFFECT OF CORPORATE IMAGE AND STUDENTS’ SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND STUDENTS’ LOYALTY IN TVET HLIs

“…The management of higher education institutes is responsible in ensuring that all services provided to students are managed and well organised to enhance the student's perceived quality service delivery (Usman & Mokhtar, 2016). Meanwhile, Pérez and Torres (2017) highlighted that corporate image is important for several organisations to be competitive and establish their permanence in the market in the short-, medium-and long-terms, with a growing demand for their products and/or services.…”

Students’ Perception and Attitudes toward Faculty Image on Social Networks

“…Image is an immediate stakeholder perception founded on impressions toward the organization (Heding et al, 2009;Huang and Lien, 2012). In general, the definitions of organizational image take into consideration a cognitive element based on the group of perceived beliefs or attributes of the organization (Pérez and Torres, 2017).…”

“…Organizational image of a higher education institution is a perceived image that the public has toward the institution according to their interests and personal experiences (Nguyen and LeBlanc, 2001). Organizational image is an important issue for many higher education institutions due to the competitive environment that conditions a significantly higher level of service quality (Pérez and Torres, 2017). It is an important factor to attract and retain the best domestic and foreign students and prestigious professors (Drydakis, 2015;Faham et al, 2017;Kheiry et al, 2012;Polat, 2011).…”

Assessing the Causal Relationship of Service Quality and Corporate Image on Student Satisfaction and Loyalty among the Technical Universities Students

“…Factors such as academic reputation, campus appearance, cost, personal attention and location contribute to corporate image [20]. While reference [21] highlighted that corporate of institute can be concluded as sum of beliefs towards the institute itself.…”