Examining the Influence of Digital Information Quality on Tourists’ Experience

Phetvaroon, Kullada; Kurniadjie, Crysantina R. Michelle

doi:10.1080/1528008x.2020.1769522

Cited by 21 publications

(21 citation statements)

References 85 publications

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“…Information has been considered as an influential factor in the tourism industry (Jadhav and Mundhe, 2011). This is because it allows tourism destination management organizations and K 52,9 businesses operating in it to reach potential tourists and turn them into real tourists (Kullada and Michelle Kurniadjie, 2021). Features such as the intangible nature of the tourism industry, the high cost and high involvement of tourism-related products and services have made the industry highly dependent on information (Choi et al, 2018).…”

Section: Quality Of Tourism Information Contentmentioning

confidence: 99%

“…The quality of information in the online environment has been extensively investigated in previous research (Abedi et al, 2019). The results showed that the quality of information is one of the main factors affecting the promotion of awareness and the formation of the tourist image of the destination brand and can make a better decision to choose a tourist destination through quality information (Barreda et al, 2015;Kullada and Michelle Kurniadjie, 2021;Rodr ıguez et al, 2020).…”

Section: Quality Of Tourism Information Contentmentioning

confidence: 99%

“…Numerous studies have shown that the quality of information provided by the destination social media has a positive effect on the formation of cognitive and affective image (Ahadi et al, 2020;Kullada and Michelle Kurniadjie, 2021;Rodr ıguez et al, 2020). Ahadi et al (2020) showed that the relevance, timeliness and completeness of published information about tourism destinations and their travel facilities on social media, respectively, have the strongest effects on the formation of a cognitive image of tourist K 52,9…”

Section: Hypotheses Development and Conceptual Modelmentioning

confidence: 99%

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Generating destination brand awareness and image through the firm's social media

Ghorbanzadeh

Закиева

Kuznetsova

et al. 2022

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PurposeThe role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have become one of the main sources of online travel information. This study investigates the role of content cues of tourism information quality provided in Elie Gasht firm's Instagram page on enhancing awareness of the destination brand and forming users' destination image.Design/methodology/approachA quantitative research design was used to validate the hypotheses proposed in this research. A survey was deployed using the convenience method among 187 users of Elie Gesht's Instagram page to test the theoretical model. The structural relationships in the research were examined using the partial least squares structural equation modeling.FindingsThe findings of the present research indicated that the content cues of the quality of information provided by the firm have a positive effect on enhancing destination brand awareness and in turn improve affective image and cognitive image. Eventually, the content cues of the quality of information provided by the firm impact the formation of a conative image through the affective and cognitive image of the destination.Practical implicationsPragmatically, the findings of this study urge policymakers of tourism companies, managers and destination marketers to take into account the special role of the firm's social media in enhancing destination brand awareness, which in turn promotes destination brand image. Therefore, providing empirical evidence on what leads to the promotion of destination brand awareness and different types of image formation of the destination due to information content quality provided by the firm on social media, provides managerial insights for corporate marketers and tourism destinations.Originality/valueThis study contributes to the body of knowledge on the role of quality of tourism information content presented in the firm's social media by providing empirical evidence on enhancing destination brand awareness and destination image formation. It also helps firm managers and planners build their marketing strategies to attract more customers through social media.

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Section: Quality Of Tourism Information Contentmentioning

confidence: 99%

Section: Quality Of Tourism Information Contentmentioning

confidence: 99%

Section: Hypotheses Development and Conceptual Modelmentioning

confidence: 99%

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Generating destination brand awareness and image through the firm's social media

Ghorbanzadeh

Закиева

Kuznetsova

et al. 2022

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“…Besides, with the help of digital marketing, tourism organizations create and develop a better digital marketing strategy to attract more tourists, increase sales, and increase brand awareness by making alternatives to motivate and encourage their target audience to take the right and appropriate action (Natocheeva et al, 2020;Kullada & Michelle Kurniadjie, 2021). Thus, to encourage sustainable tourism development, digital marketing is expected to have an indispensable effect on tourists and tourism organizations by connecting supply and demand (Alberto Romolini et al, 2017).…”

Section: Contribution Of Digital Marketing Toward Sustainable Tourism...mentioning

confidence: 99%

Digital Marketing as a Driver for Sustainable Tourism Development

Aman

Papp-Váry

2022

MKSV

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The notion of digital marketing has emerged as a prominent topic in the tourism industry and received high attention from the marketing research community in recent years. However, there is a noticeable absence of theoretically grounded research on how the tourism industry should apply and implement digital marketing to bring about sustainable tourism development. To address this concern, the researchers conducted a systematic literature review (SLR) of 83 journal articles related to digital marketing and tourism, indexed in the Scopus database and Web of Science from 2015 to 2021. In doing so, this review makes an important contribution to the identification of existing and future digital marketing tools applied in the tourism industry and their role in the progress of sustainable tourism development. Furthermore, researchers propose an integrated conceptual framework to provide a comprehensive overview of the relationships between technology, marketing, and tourism to add something new to the existing literature and inspire further research in the future.

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“…No turismo, diferente de outras indústrias, tem-se uma robusta característica de intangibilidade, pois o seu principal produto é o serviço, o que comparado a outros setores, o torna muito mais vulnerável e dependente das informações sobre as suas complexas e diversas atrações (Kullada & Michelle Kurniadjie, 2020). Disso decorre a importância de se analisar o impacto das informações buscadas na internet pelo turista.…”

Section: Introductionunclassified

Electronic Word of Mouth (e-WOM) e escolha do destino turístico por pessoa com deficiência ou mobilidade reduzida (PcDMr)

Ferst

Anjos

Coutinho

et al. 2020

PDM

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Objetivo do estudo: Analisar o impacto do e-WOM na escolha do destino turístico por pessoa com deficiência ou mobilidade reduzida (PcDMr). Metodologia/abordagem: Trata-se de um estudo de natureza explicativa; dedutivo e quantitativo com a utilização de uma amostra não probabilística por conveniência, com 128 pessoas com deficiência ou mobilidade reduzida. A análise de dados foi realizada com auxílio do software SPSS Statistics versão 25. Utilizou-se métodos de estatística descritiva para a análise dos dados. Análise do Teste-T e correlação entre variáveis.Originalidade/Relevância: Os estudos acadêmicos sobre o uso do e-WOM existentes não abordam a sua utilização por pessoas com deficiência ou mobilidade reduzida. A relevância acadêmica se dá face o crescimento do mercado do turismo acessível e da necessidade de conhecer melhor os hábitos deste segmento.Principais resultados: Observou-se que a maioria dos respondentes com deficiência ou mobilidade reduzida viajam acompanhados e ao menos uma vez ao ano. Quanto a acessibilidade do destino, para os turistas PcDMr esta tem influência ou pode influenciar na escolha do destino turístico. No tocante ao uso das redes sociais a maioria dos respondentes PcDMr as utiliza, tendo sido encontrada uma importante correlação entre o uso das redes sociais e a sua influência na escolha do destino, e, comparando os resultados do grupo PcDMr com o de pessoas sem deficiência (PsD), verificou-se uma correlação menor destas. Por fim, verificou-se a influência do E-WOM na escolha do destino turístico.Contribuições teóricas/metodológicas: Apresenta os constructos e variáveis do turismo acessível e do e-WOM e a utilização da internet pelo turista PcDMr e como ele afeta a escolha do destino turístico por PcDMr.Contribuições sociais / para gestão: Possibilita aos analistas de mercado, profissionais de marketing, governo, empresários e pesquisadores da área do turismo, o desenvolvimento de ações eficazes para o atendimento do turista PcDMr.

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Examining the Influence of Digital Information Quality on Tourists’ Experience

Cited by 21 publications

References 85 publications

Generating destination brand awareness and image through the firm's social media

Generating destination brand awareness and image through the firm's social media

Digital Marketing as a Driver for Sustainable Tourism Development

Electronic Word of Mouth (e-WOM) e escolha do destino turístico por pessoa com deficiência ou mobilidade reduzida (PcDMr)

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