Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

Nazir, Mehrab; Tian, Jian; Hussain, Iftikhar; Arshad, Adeel; Shad, Muhammad Afzal

doi:10.3389/fpsyg.2020.546087

Cited by 7 publications

(6 citation statements)

References 52 publications

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“…Risk propensity was measured with four items proposed by Gu, Hu [59]. Green entrepreneurship intentions were measured through three items taken from Yi and Journal [60]. The questionnaire targeted all 300 students at different universities of Lahore (Punjab University and Government College University) and Faisalabad (Agriculture University and Government College University).…”

Section: Methodsmentioning

confidence: 99%

Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

et al. 2021

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This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

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Section: Methodsmentioning

confidence: 99%

Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

et al. 2021

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“…Jamil et al (2022), evaluate that social media promotion allows users to generate clients from all corners of the world, allowing the company to enlarge globally with a lower initial investment, proving to be a premium digital marketing tactic. Furthermore, the platform crosses boundary lines and connects with the customers (Nazir et al, 2020).…”

Section: Effect Of Social Media On Customer Basementioning

confidence: 99%

Effectiveness of Social Media to Attract Customers for Start-up Business

Hilong

2023

IJMHS

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Marketing professionals are paying more and more attention to social media because it is among the most effective methods for communicating with customers about businesses. Despite its expanding significance, little investigation has looked at how social media marketing strategies affect consumers' awareness of the brand. In this study, a conceptual framework is proposed for analysing how social media marketing characteristics affect customer loyalty and perception across businesses with various levels of participation. Investigating the influence of organisational social media marketing for a start-up business is the goal of this study. Furthermore, the growth of different social platforms in recent years, people’s demands on different segments, and the effect of social media marketing on customers' choices have all been discussed in the study.

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“…The brand personality of an enterprise is critical (Cai and Mo, 2019). First, entrepreneurs' social interactions can affect corporate branding (Nazir et al, 2020). When interacting with the public, the entrepreneurs' personality and voice represent and shape those of the entire organization (Garbett, 1988;Gray and Balmer, 1988).…”

Section: Comparative Advantages Of Entrepreneurs' Social Interactionmentioning

confidence: 99%

The Influence of Entrepreneurs’ Online Popularity and Interaction Behaviors on Individual Investors’ Psychological Perception: Evidence From the Peer-To-Peer Lending Market

Liu

2022

Front. Psychol.

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Inappropriate social interactions of entrepreneurs can generate negative effects in the peer-to-peer lending market. To address this problem and assist peer-to-peer entrepreneurs in customizing their online interaction strategies, we used the cutting-edge cognitive-experiential self-system conceptual model and studied the relationship between peer-to-peer entrepreneurs’ interactions and financing levels. Online interactive information was categorized as emotional or cognitive, adding the moderator of entrepreneur popularity, and the effect of these interactions on individual investors was analyzed. We found that the entrepreneurs’ online interactive information affected psychological perception of entrepreneurs and their corresponding brand image. The interaction between popularity and interactive information types was significant. The findings imply that less popular entrepreneurs should engage in emotional interactions, while more popular entrepreneurs should choose cognitive interactions. Online interaction created comparative advantages in the financing activities of peer-to-peer companies. These results expand understanding of the psychological facets of the consumer–brand relationship in the digital world, and extend the current literature. This study also highlights key areas of learning and application for both practitioners and scholars of organizational psychology.

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Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

Cited by 7 publications

References 52 publications

Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

Effectiveness of Social Media to Attract Customers for Start-up Business

The Influence of Entrepreneurs’ Online Popularity and Interaction Behaviors on Individual Investors’ Psychological Perception: Evidence From the Peer-To-Peer Lending Market

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