Exploring the Differential Effects of Online Reviews on Film's Box-Office Success: Source Identity and Brand Equity From an Integrated Perspective

Zhao, Kai; Yang, Xiaocong; Tao, Xiaobo; Xu, Xiaoyu; Zhao, Jinkai

doi:10.3389/fpsyg.2020.00217

Cited by 5 publications

(3 citation statements)

References 71 publications

(79 reference statements)

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“…The herd effect of consumers and the mutual trust between consumers Liu et al (2017a) believe that individual users with social preferences are willing to share their consumption experiences on social networks. Moreover, some researchers point out that online reviews about products could influence consumers' purchasing behavior (Zhao et al, 2020;Li et al, 2022). However, merchants often increase their business profits by adding comments that confuse the real experience of the commodities (Ding and Yu, 2022).…”

Section: Online Interaction and Empathy Effectmentioning

confidence: 99%

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Zhou²,

Duan³

2022

Front. Psychol.

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As philanthropic sales via live-streaming shopping have played an important role in alleviating the huge backlog of agricultural products during the outbreak of the COVID-19 pandemic, this paper aims to study how online interaction in philanthropic marketing exerts influence on consumer impulse buying behaviors. We empirically explore four major dimensions of online interactions in philanthropic live-streaming sales, i.e., the live streamers’ image, the herd effect of consumers, the responsiveness of sellers, and the mutual trust between consumers. The results reveal that the herd effect of consumers and the responsiveness of sellers could promote consumers’ empathy ability toward the growers of the products sold lively, whereas the live streamers’ image and the mutual trust between consumers have little effect on empathy promotions. Meanwhile, both the consumers’ empathy ability and the live streamers’ image positively affect consumers’ impulse buying behavior, which suggests a partial moderating role of consumers’ empathy ability. Lastly, by taking both social and business perspectives, we provide managerial implications for improving the effectiveness and efficiency of philanthropic live-streaming sales to alleviate social and economic pressure in emergencies.

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Section: Online Interaction and Empathy Effectmentioning

confidence: 99%

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Zhou²,

Duan³

2022

Front. Psychol.

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“…Visible identity improves perceived message credibility and consumer trust [98,99], thereby encouraging sales [57]. Zhao et al [100] find that OCR source identity is significantly correlated with "consumers' perceptions of online review credibility and subsequent purchase behaviours" and ultimately influences film sales in China. This result may also be valid for Arab consumers as both cultures are HC, collectivist and highly UA.…”

Section: Reviewer Identity Disclosure and Purchase Intentionmentioning

confidence: 99%

A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

Alghamdi

Beloff

White

2022

Lecture Notes in Networks and Systems

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Currently, customers are inclined to use online reviews to make good purchasing decisions. Such reviews are believed to have a significant impact on customer buying intentions, and, thereby, sales. Almost no previous studies have been conducted to build a comprehensive model of online consumer reviews (OCR) factors that influence consumers' purchase intentions and product sales within an Arabic context. Drawing on the elaboration likelihood model (ELM) and by considering Hall's Cultural Model (HCM) and Hofstede's Cultural Dimensions Framework (HCDF), this study proposes a conceptual model to assess the relationship between Arabic Online Consumer Review and Purchase Intention (AOCR-PI), using book reviews as a case study. The paper also outlines the proposed methodology to be followed to evaluate the proposed model. The paper is focused on understanding how online review-and reviewer-related factors can influence Arab readers' book selection and, thus, book sales. The paper also outlines the proposed methodology to be followed to evaluate the proposed framework. The findings of this study will help both consumers in choosing the best product quality and sellers in improving future sales by identifying the most important OCR factors that have a significant impact on consumer buying decisions.

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“…Online user reviews contain a large amount of information about the effectiveness of counselors’ services, users’ own preferences, and the effects of users’ experiences [ 15 ], which helps other online platform users gain insights into the quality of services offered and the client–provider relationship [ 16 ] and influences their online decision-making in choosing a doctor [ 17 , 18 ]. Highly useful reviews are those that are more beneficial in providing an in-depth understanding of the real needs [ 19 ], implicit preferences [ 20 ], and information adoption [ 21 ] of users.…”

Section: Introductionmentioning

confidence: 99%

Research on the Characteristics and Usefulness of User Reviews of Online Mental Health Consultation Services: A Content Analysis

Liu

Gao

2021

Healthcare

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Online consultation based on Internet technology is gradually becoming the main way to seek health information and professional assistance. Online user reviews, such as content reviews and star ratings, are an important basis for reflecting users’ views on the effectiveness of health services. Here, we used user reviews related to online psychological consultation services for content feature mining and usefulness analyses. We used a professional online psychological counseling service platform in China to collect user reviews that were liked by users as a data sample for a content analysis. An LDA topic model, dictionary-based sentiment analysis, and the NRC Word-Emotion Association Lexicon were used to extract the topic, sentiment, and context features of the content of 4254 useful reviews, and the influence of these features on the usefulness of the reviews was verified by a multiple linear regression analysis. Our results show that the content of online reviews by psychological counseling users presented a positive emotional attitude as a whole and expressed more views on the process, effects, and future expectations of counseling than on other topics. There was a significant correlation between the topic, sentiment, and context features of a user review and its usefulness: reviews giving high scores and containing topics such as “ease emotions” and “consulting expectations” received more user likes. However, the usefulness of a review was significantly reduced if it was in existence for too long. This research provides valuable suggestions for understanding the needs and emotional attitudes of users with mental health problems in terms of online psychological consultation; identifying the factors that affect the number of likes a review receives can help platform users write better consultation evaluations and thereby provide greater usefulness. In addition, the use of online reviews generated by users for content analysis effectively supplements the current research on online psychological counseling in terms of data and methods.

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Exploring the Differential Effects of Online Reviews on Film's Box-Office Success: Source Identity and Brand Equity From an Integrated Perspective

Cited by 5 publications

References 71 publications

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

Research on the Characteristics and Usefulness of User Reviews of Online Mental Health Consultation Services: A Content Analysis

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