“…The articles applying eye tracking to IS reviewed in the present section are the most representative researches, namely McDonald and Carpenter (1981), Tommola and Niemi (1986), Hyönä et al (1995), and Huang (2011). More recent studies are also discussed, such as (Chen, 2013) and Kokanova et al (2018). Other significant studies applying eye tracking in the field of TS, and not specifically in IS, which is the focus of the present paper, are O'Brien 2006, Sharmin et al (2008), Jakobsen and Jensen (2008), Dragsted and Hansen (2008), and Pavlović and Jensen (2009).…”