Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek

Pitaloka, Atika Dian; Hartoyo, Hartoyo; Ali, Mochammad Mukti

doi:10.17358/jabm.8.1.314

Cited by 6 publications

(7 citation statements)

References 7 publications

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“…The results of this study are in line with research conducted by Miguel et al (2020), Radulescu et al (2021), and Pitaloka et al (2022. That attitude positively affects a person's intent to repurchase.…”

Section: ) Hypothesis Test Resultssupporting

confidence: 92%

Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market

Indriyanti,

Irianto,

Kusnandar

2024

IJSSR

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This research explores the commercial value of vegetables, especially in the context of consumers' need for sustainable vegetables, especially during the COVID-19 pandemic. The main focus is on organic vegetables, which are considered to have higher nutritional value and are free from harmful chemicals. Using the Theory of Planned Behavior approach, this study shows that attitudes, subjective norms, and perceptions of behavioral control influence the intention to repurchase organic vegetable consumers in Surakarta City. Other variables analyzed involve perceived value and customer satisfaction. This research method is quantitative associative, involving 130 respondents aged 20-60 years who have bought organic vegetable products in Surakarta City. Analysis of data utilizing Structural Equation Modeling (SEM) through smartPLS 3.0 revealed positive influences of attitudes, subjective norms, perceptions of behavioral control, and customer satisfaction on the intention to make repeat purchases. Perceived value and customer satisfaction also influence positive attitudes towards organic vegetables. However, the findings showed that perceived value did not have a positive influence on repurchase intent. Based on the results of the study, practical suggestions include increasing public information about the benefits of organic vegetables, expanding availability in markets or supermarkets, and actively promoting the health and environmental advantages of organic vegetable consumption. This effort is expected to strengthen consumer confidence and encourage the intention to repurchase organic vegetables in Surakarta City.

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Section: ) Hypothesis Test Resultssupporting

confidence: 92%

Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market

Indriyanti,

Irianto,

Kusnandar

2024

IJSSR

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“…There is an effect of e-satisfaction on repurchase intention. These results are in line with previous research which states that e-satisfaction is related to repurchase intention (Pitaloka et al 2022). Feeling satisfied when shopping online, satisfaction using online sites because it saves time, satisfaction obtained from different experiences or better experiences, no feelings of disappointment at all and enjoying all online shopping activities ranging from searching for goods, selecting goods, transactions, payment until the ordered goods arrive at the buyer can foster a desire to revisit the website when going to shop, be made the main choice when shopping online and recommend if someone else is going to shop online.…”

Section: Estimate P-value Decisionsupporting

confidence: 93%

“…There is an effect of e-service quality on e-satisfaction (Budiman et al 2020). Satisfaction affect the intention to repurchase (Pitaloka et al 2022). There is an effect of e-satisfaction on repurchase intention (Muchlis et al 2021).…”

Section: Introductionmentioning

confidence: 99%

Repurchase Intention of Bukalapak Customers Viewed From The Quality of E-Service, E-Word of Mouth and E-Satisfaction

Prabowo,

Sutrisno,

Gultom

et al. 2024

jabm

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This research was conducted to determine the factors that influence repurchase intentions for online purchases at Bukalapak. The factors studied included e-service quality with the intervening variables e-word of mouth and e-satisfaction. The research method was carried out using a quantitative approach, with a population of people who had shopped online at Bukalapak. The number of samples collected was 198 respondents. The collected data were then analyzed using Structural Equation Modeling (SEM). Based on the analysis that has been done, it can be concluded that e-service quality has no effect on repurchase intention, e-service quality has an effect on e-word of mouth, e-satisfaction has an effect on -satisfaction. e-word of mouth has an effect on repurchase intention and e-satisfaction has an effect on repurchase intention. To grow repurchase intention from electronic service quality, it needs to be strengthened through electronic word of mouth and e-satisfaction.

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“…The higher the customer satisfaction after shopping through the Bukalapak marketplace, the higher the intention to buy back at Bukalapak. This result is in line with the research conducted by Kim et al (2021); Hermawan & Yasa (2021); Suryani & Ramdhani (2022); Pitaloka & Ali (2022); Rizan et al (2020); Rahmayanti & Ekawati (2021); Sasono et al (2021); Putri & Yasa (2022). The customer has the intention to repurchase if when using it the customer is satisfied.…”

Section: The Effect Of Customer Satisfaction On Repurchase Intentionsupporting

confidence: 87%

role of satisfaction in mediating the effect of perceived ease of use and perceived usefulness on purchase intention

Asmarina

Yasa

Ekawati

2022

irjmis

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The purpose of this study is to examine and explain the role of satisfaction in mediating the effect of perceived ease of use and perceived usefulness on the repurchase intention of Bukalapak marketplace users in Bali. The research subjects were users of the Bukalapak marketplace with a total sample of 140 respondents who had the criteria of having a high school/vocational high school education level, domiciled in Bali, and had shopped using the Bukalapak marketplace. The data were analyzed using the SEM-PLS technique with the Smart PLS version 3.0 application. The results show that all research hypotheses are supported. Practical implications based on research findings show that among the three variables that influence repurchase intention, the satisfaction variable has the highest path coefficient which can be a reference for Bukalapak management in making marketing strategies to increase repurchase intention in Bukalapak customers by increasing satisfaction.

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Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek

Cited by 6 publications

References 7 publications

Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market

Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market

Repurchase Intention of Bukalapak Customers Viewed From The Quality of E-Service, E-Word of Mouth and E-Satisfaction

role of satisfaction in mediating the effect of perceived ease of use and perceived usefulness on purchase intention

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