Faktor-Faktor Yang Mempengaruhi Margin Pemasaran  Ternak Sapi Potong Di Kabupaten Kupang

Suek, Ferdinan Suharjono; Randu, Melkianus Dedimus Same

doi:10.35726/jp.v23i1.300

Cited by 2 publications

(2 citation statements)

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“…Tujuan utama usaha peternakan adalah untuk mendapatkan keuntungan agar mampu memenuhi kebutuhan hidup peternak sehari-hari (Sukoco et al, 2022). Salah satu aspek yang perlu diperhatikan untuk meningkatkan pendapatan peternakan adalah aspek pemasaran (Suek, 2009). Seumpama usaha peternakan ingin dijadikan sebagai sumber pendapatan utama bagi masyarakat, maka perlu adanya upaya untuk pengembangan usaha agar menjadi kegiatan usaha pokok berbasis komersil.…”

Section: Pendahuluanunclassified

Pelatihan Pemasaran Digital pada Hewan Ternak di Kelompok Tani Milenial

Susanti

Sukoco²,

Ismira³

2023

btjpm

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Kegiatan ini bertujuan untuk memberikan wawasan dan pengetahuan penggunaan digital sebagai media pemasaran kepada para peternak di kelompok Tani Milenial Desa Lalampanua, Kecamatan Pamboang, Majene, Sulawesi Barat. Kegiatan ini diikuti oleh 25 peserta yang merupakan peternak yang tergabung ke dalam kelompok Tani Milenial Kegiatan ini dilaksanakan di Kantor Sekretariat Kelompok Tani Milenial pada Hari Sabtu, tanggal 06 Agustus 2022. Metode yang digunakan pada kegiatan ini adalah penyuluhan partisipatif terkait dengan pemasaran digital pada hewan ternak, kemudian dilanjutkan dengan pelatihan dan kegiatan praktik oleh peserta. Alat dan bahan yang digunakan pada kegiatan ini adalah notebook, pena, laptop, microphone, proyektor, speaker, dan materi pelatihan. Hasil kuesioner menunjukkan bahwa menunjukkan bahwa sebelum diberikan kegiatan ini terdapat 25 orang peserta yaitu 4 orang (16%) menjawab 0 benar, 5 orang (20%) menjawab 1 benar, 8 orang (32%) menjawab 2 benar, 4 orang (16%) menjawab 3 benar, 2 orang (8%) menjawab 4 benar dan 2 orang (8%) menjawab 5 benar. Setelah kegiatan tersebut dilakukan, hasil kuesioner mendapati bahwa hanya tersisa 5 orang (20%) yang menjawab 3 benar dan selebihnya 20 orang (80%) menjawab 5 benar. Selain itu seluruh peserta juga menyatakan bahwa kegiatan ini sangat bermanfaat dan menambah pengetahuan. Sehingga dapat dikatakan bahwa kegiatan ini memperoleh respon positif dan berjalan sesuai tujuan.This activity aims to provide insight and knowledge on using digital as a marketing medium to breeders in the Millennial Farmer Group of Lalampanua Village, Pamboang District, Majene, West Sulawesi. This activity was attended by 25 participants who are breeders who are members of the Millennial Farmer group. This activity was carried out at the Millennial Farmer Group Secretariat Office on Saturday, August 6, 2022. The method used in this activity was participatory counseling related to digital marketing for livestock, followed by the participants' training and practical activities. The tools and materials used in this activity are notebooks, pens, laptops, microphones, projectors, speakers, and training materials. The results of the questionnaire show that before this activity was given, there were 25 participants, namely four people (16%) answered 0 correct, five people (20%) answered one correct, eight people (32%) answered two correct, four people (16% ) answered three correct, two people (8%) answered four right, and two people (8%) answered five right. After the activity was carried out, the questionnaire results found that only five people (20%) answered three correctly, and the remaining 20 (80%) answered five correctly. In addition, all participants also stated that this activity was very useful and increased their knowledge. So it can be said that this activity received a positive response and went according to the purpose.

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Section: Pendahuluanunclassified

Pelatihan Pemasaran Digital pada Hewan Ternak di Kelompok Tani Milenial

Susanti

Sukoco²,

Ismira³

2023

btjpm

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“…The factors that affect the value of the margin are the presence of intermediaries, the short length of a marketing channel, and the price of goods sold. Factors that affect marketing margins are the number of intermediary traders involved and the length of a marketing channel [19].…”

Section: Marketing Margin Analysismentioning

confidence: 99%

Marketing Analysis of Betta Fish (Betta sp.) Cultivation in Semarang City

Rahmatulloh,

Elfitasari,

Windarto

2023

IOP Conf. Ser.: Earth Environ. Sci.

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Semarang city is one of the cities in Indonesia which has quite developed ornamental fish potential, one of which is betta fish (Betta sp.). Betta fish or Betta sp (Betta splendens) is an ornamental fish commodity that is well known among Indonesian people. The characteristics of this ornamental fish it has a beautiful color and a tail fin that is long and also wide with a variety of shapes. Apart from its beauty, betta fish are easy to cultivate and can be a profitable business prospect. The aims of this research are to identify the marketing flow, marketing margin, and farmer’s share of betta fish cultivation in Semarang City. The method used in this study is a qualitative method with descriptive analysis. The data analyzed are marketing flow, marketing margin, and farmer’s share. Respondents were determined using 2 methods, namely purposive sampling, and snowball. The number of respondents were 5 people with details of 3 fish farmers, 1 trader, and 1 retailer. The results showed that there were 3 marketing channels for betta fish farming in Semarang city, from the three channels it was found that the most efficient marketing channel was marketing channel III with a marketing margin of 0 and a farmer’s share value of 100%.

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Faktor-Faktor Yang Mempengaruhi Margin Pemasaran Ternak Sapi Potong Di Kabupaten Kupang

Cited by 2 publications

References 0 publications

Pelatihan Pemasaran Digital pada Hewan Ternak di Kelompok Tani Milenial

Pelatihan Pemasaran Digital pada Hewan Ternak di Kelompok Tani Milenial

Marketing Analysis of Betta Fish (Betta sp.) Cultivation in Semarang City

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