The article analyzes the current state of aquaculture production and recreation in Ukraine, industry problems, the potential and possible ways of situation improvement. It examines tools for developing aquaculture production based on the integration with ecotourism. One has developed a scheme of the interaction between industries and other economic entities in Ukraine. The goal of the article is a comprehensive analysis of the development of responsible aquaculture combined with the ecotourism growth, encouraging the improvement of Ukraine’s economic, tourist and natural potential, sustainable development and economic growth along with the application of resource-saving technologies. One has concluded that the existing synergetic effect has a positive nature and allows not only creating competitive products for Ukrainian consumers but also entering the global market, involving users of recreational services in Ukraine, which substantially increases the potential of this region. The article analyzes the current state of ecotourism in Ukraine, provides recommendations for solving existing problems and increasing the investment flow in the industry by enhancing the demand for ecotourism products, which will positively affect macroeconomic indicators and the national reputation. It is proven that the responsibility for the regional ecological state and control over local enterprise activities should be delegated to local communities because of their susceptibility to changes and rapid response in order to create social systems of environment quality control. One has developed models of dependence of ecotourism development on investments in recreation facilities where the quantity and quality of services will significantly grow, which can become competitive on both internal and external markets and have unique offers not only by applying natural resources but also by providing technological and complex services. It is proven that the use of innovative technologies based on the automation of the aquaculture production process will enhance financial results and decrease external negative effects. Besides, it is more eco-friendly than conventional pond production, but it is capital-intensive and requires investment generation.