“…Different streams of literature, including economics (Boukendour, 2007;Popov & Simonova, 2006;Williamson, 1979Williamson, , 1985Williamson, , 1993, organizational theory (S. Carson, Madhok, & Wu, 2006;Wuyts & Geyskens, 2005), and marketing (Heide, Wathne, & Rokkan, 2007;Jap, 2001Jap, , 2007Nunlee, 2005), explore opportunism in either a business-to-business or interorganizational context. Most of this work emphasizes the antecedents of opportunism (Nunlee, 2005;Popov & Simonova, 2006;Rindfleisch & Heide, 1997), the results and consequences of opportunism (Jap, 2001;Ross, Anderson, & Weitz, 1997), and strategies and tools for minimizing opportunism (Boukendour, 2007; Downloaded by [University of Waterloo] at 04:46 15 December 201404:46 15 December et al, 2006Heide et al, 2007;Hill, 1990;Wuyts & Geyskens, 2005). However, the impact of opportunism on the performance of RM in the service provider-consumer context is not sufficiently discussed.…”