AbstrakPenelitian ini bertujuan untuk: (1) mengidentifikasi kebiasaan konsumsi sayur pada mahasiswa tingkat pertama sebelum dan sesudah masuk ke asrama; (2) menganalisis kepribadian, situasi, dan pemilihan makanan berdasarkan jenis kelamin; dan (3) menganalisis faktor-faktor yang memengaruhi pemilihan makan sayur pada mahasiswa tingkat pertama. Penelitian ini melibatkan 288 mahasiswa tingkat pertama di IPB (121 mahasiswa laki-laki dan 167 mahasiswa perempuan) yang berasal dari 3 kelas (P09, Q03, R02) dan diperoleh melalui cluster random sampling. Data dikumpulkan melalui metode self-administered dengan menggunakan kuesioner. Varibel yang diukur terdiri dari karakteristik contoh (uang saku, umur, dan jenis kelamin), kebiasaan konsumsi sayur, kepribadian (neuroticism, extraversion, openness to experience, agreeableness, dan conscientiousness), situasi, dan pemilihan makanan (sayur). Hasil penelitian menemukan bahwa kepribadian (extraversion, openness to experience, dan agreeableness) dan situasi (ketika makan di rumah) berpengaruh positif terhadap pemilihan makan sayur pada mahasiswa tingkat pertama. Artinya bahwa contoh yang memiliki sifat senang bersosialisasi (extraversion), memiliki sifat kreatif dan imajinatif (openness to experience), memiliki sifat ramah dan peka terhadap lingkungan (agreeableness) akan semakin memilih makan sayur. Selain itu, situasi ketika makan di rumah juga memicu contoh untuk lebih sering mengonsumsi sayur.
Kata kunci: kepribadian, pemilihan makanan, situasi makan
AbstractThis study aims to: (1) identify the habits of vegetable consumption among the first grade students before and after entering the dormitory; (2) analyze the personality, situation, and the food choices based on gender; and (3) analyze the factors that influence the food choices among the first grade students. This study included 288 students in the first grade (121 male students and 167 female students) that selected by cluster random sampling. Data were collected by self-administered methods. Variables measured consist of characteristic samples (allowance, age, and gender), vegetable consumption habits, personality (neuroticism, extraversion, openness to experience, agreeableness, and conscientiousness), the situation (places to eat), and the food choices (vegetables). This study found that personality (extraversion, openness to experience, and agreeableness) and situations (eating at home) had a positive influence on the food choices (vegetables). This means that the sample which had good socialize (extraversion), creative and imaginative (openness to experience), friendly and environmentally sensitive (agreeableness) would increase the choose to eat vegetables. Moreover, sample more ate vegetables when they were at home.