Gender Sphere of Concepts in the Postmodern Periodicals for Women and Men in Ukraine

Abstract

The use of gender in print media is poorly understood both at the level of the post-Soviet (postcolonial in nature) journalism studies and in the general context of social research. A similar situation is observed with regard to the study of the gender sphere of concepts, and at the postmodern stage of development of periodicals. Postmodern convergence of methodology and research objects of the humanities will make it necessary to study social and mass media phenomena from the point of view of linguistics, sociology and journalism. This makes it relevant to study media issues of gender through links with language (cognitive linguistics). The purpose of the work is to clarify the gender sphere of concepts in the study of Ukrainian periodicals for women and men. The article implements a combination of concrete-historical, structural-typological, system-functional methods. Descriptive and comparative methods, typology, modeling methods are used at different stages of work. The study used the method of content analysis to study the gender content of modern gender-labeled magazines. The article proves that the gender sphere of concepts is based on the basic gender macroconcepts “woman” and “man”. They are used in the periodicals under study in various proportions, depending on what roles are played by a woman or a man in society. It is from the balance, thoughtfulness, responsible selection of gender characteristics that are presented in gender-labeled periodicals that modern and future gender images are formed, the idea of ideal women and men, their needs, opportunities, responsibilities in the family, at work, and in general in all spheres of life.

Influential Modifications of the Genre System of Modern Mass Media

“…Print media is the main form of media, popular and convenient to reach wider audience (Linton, 2019;Redchuk, et al, 2020;Chornodon, Gryshkova, Myronova, Ivanytska, Semen, & Demchenko, 2021;, Chornodon, Lesiuk, Bailema, Lanchukovska, Golubovska, & Khapina, 2021;Chornodon, Verbytska, Haladzhun, Ivanytska, & Mudrokha, 2021).…”

“…Mobile journalism is a product of the media evolution, which is a fundamentally new form of media storyteller and media storytelling: society is rapidly moving to the use of portable electronic devices that allow you to connect to the Internet in order to collect, edit and distribute news from its community to the masses (Lukyanchenko, 2017;Chornodon, Gryshkova, Myronova, Ivanytska, Semen, & Demchenko, 2021;, Chornodon, Lesiuk, Bailema, Lanchukovska, Golubovska, & Khapina, 2021;Chornodon, Verbytska, Haladzhun, Ivanytska, & Mudrokha, 2021;Redchuk, et al, 2020).…”

Communication Culture as a Key Professional Skill

“…Nordby (2020) argues that when criticism is carried out in the presence of others, it is rejected by the subject in almost 100% of cases. In their research scientists Chornodon et al (2021aChornodon et al ( , 2021b note the importance of language clichés for expressing praise in professional communication, business compliments, which openly express approval or fascination of the interlocutor. Chornodon et al (2021c), proves that speech behavior in the professional sphere in both domestic and foreign communication has a socio-role conditioning.…”

Psychological Aspects of the Study of Gender Sphere of Concept in the Media

“…Contemporary societies need as much as possible to deconstruct the assessments and established approaches to power and property, ideology and culture, the content of their functioning in terms of different "woman" and "man" vision, their understanding of justice, humanism, equality, overcoming the priority of man position. The expansion of the circle of supporters of gender transformation is becoming a characteristic feature of modernity (Chornodon, Gryshkova, Myronova, Ivanytska, Semen, & Demchenko, 2021;Chornodon, Lesiuk, Bailema, Lanchukovska, Golubovska, & Khapina, 2021;Chornodon, Verbytska, Haladzhun, Ivanytska, & Mudrokha, 2021;Redchuk et al, 2020).…”