“…In the 1980s, veiling served as a sign of opposition to the authoritarian New Order regime, which was determined to quash the growth of political Islam. But after the Suharto regime relaxed restrictions on political Islam in the 1990s, and as the consumer economy began to expand, notions of consumer choice began to infuse veiling practices, rendering veiling a sign of the individual transfor-mation consumerism makes possible (Beta, 2014(Beta, , 2016Bucar, 2016;Jones, 2010Jones, , 2017 In the Indonesian context, then, hijab-wearing needs to be understood as a socially progressive move linked to women's increasing visibility with the expansion of consumer culture, rather than a socially conservative move aimed at preserving long-standing notions of Muslim femininity. As Slama and Barendregt (2018) point out, many young Southeast Asians are opting "to live 'the modern life' religiously and often in ways more orthodox than their parents or grandparents would have done only one or two generations before them" (p. 4).…”