2014
DOI: 10.1177/1748048514524103
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Hijabers: How young urban muslim women redefine themselves in Indonesia

Abstract: This paper analyzes the dissemination of ‘Hijaber’ style through different forms of cyber media (blogs and social network sites) in order to determine how young, computer savvy Muslim Indonesians explore their gender and religious identities while working in the ‘creative economy’ through cyberspace. This article shows the plurality and flexibility of the Hijaber trend—compared to more conventional forms—and explores its significance for urban Indonesian youth.

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Cited by 63 publications
(36 citation statements)
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“…According to Ghani in Hassan, this is caused by the development of fashion Muslim media, blogs, designer, and retailer [4]. Beta said that the use of veil in Indonesia is completely fashionable as the effect of trend fashion promoted by the fashion designer like Dian Pelangi [2]. Barnard asserted that veil symbolizes the life style of modernity in the religious [1].…”
Section: Introductionmentioning
confidence: 99%
“…According to Ghani in Hassan, this is caused by the development of fashion Muslim media, blogs, designer, and retailer [4]. Beta said that the use of veil in Indonesia is completely fashionable as the effect of trend fashion promoted by the fashion designer like Dian Pelangi [2]. Barnard asserted that veil symbolizes the life style of modernity in the religious [1].…”
Section: Introductionmentioning
confidence: 99%
“…Terkait dengan manajemen pemasaran produk, dewasa ini industri kreatif Indonesia didominasi oleh e-commerce market (Beta, 2014), seperti Tokopedia, BliBli, Lazada, dan lain sebagainya. Ada juga yang memanfaatkan laman Instagram atau Facebook.…”
Section: Pendahuluanunclassified
“…In the 1980s, veiling served as a sign of opposition to the authoritarian New Order regime, which was determined to quash the growth of political Islam. But after the Suharto regime relaxed restrictions on political Islam in the 1990s, and as the consumer economy began to expand, notions of consumer choice began to infuse veiling practices, rendering veiling a sign of the individual transfor-mation consumerism makes possible (Beta, 2014(Beta, , 2016Bucar, 2016;Jones, 2010Jones, , 2017 In the Indonesian context, then, hijab-wearing needs to be understood as a socially progressive move linked to women's increasing visibility with the expansion of consumer culture, rather than a socially conservative move aimed at preserving long-standing notions of Muslim femininity. As Slama and Barendregt (2018) point out, many young Southeast Asians are opting "to live 'the modern life' religiously and often in ways more orthodox than their parents or grandparents would have done only one or two generations before them" (p. 4).…”
Section: Introductionmentioning
confidence: 99%