How to catch their attention? Taiwanese flashpackers inferring their travel motivation from personal development and travel experience

Hsu, Chia-Yuan; Lee, Wen-Hsin; Chen, Wenyu

doi:10.1080/10941665.2016.1182038

Cited by 24 publications

(16 citation statements)

References 30 publications

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“…Second, this study also focused on sharing behavior after travel and introduced the variable of learning and growth, which was found to be influenced by action and information search (both pre-travel and during travel). This is because consumers can plan their own itineraries, experience local life flexibly and freely, understand local culture more deeply [80], satisfy their demand for autonomy and flexibility [77,78,83], and achieve learning and growth by utilizing the information provided by various online channels [32]. Action and learning and growth were important factors affecting sharing behavior, while information search had no influence.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Loker-Murphy explored the motivations of backpackers when traveling in Australia, which were divided into four types: escape/relaxation, society/stimulation, selfdevelopment, and pursuing a sense of achievement [81]. Elsrud (2001) suggested that backpackers love traveling freely and start in-depth traveling along their planned routes when they can, hoping to deeply explore local areas through their own perspectives and realizing their own desires and needs [82,83]. This implies that independent travelers can achieve learning and growth goals in the process of traveling.…”

Section: Hypotheses 9 (H9)mentioning

confidence: 99%

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Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model

et al. 2021

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This study was intended to investigate the online behavior of Taiwan’s Net Generation (born between 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual framework and several hypotheses were developed and tested. A questionnaire survey was conducted in Taiwan in 2018 with 338 valid responses being received. The data were analyzed through linear regression analysis with learning and growth set as the dependent variable. Information search was the key action variable and especially during travel. Attention and interest had significant indirect influences on actions, which impacted sharing, learning, and growth. Learning and growth and action increased sharing. Post-travel sharing stimulated attention and was a catalyst for another cycle of AISAS. This research intended to fill a gap in the literature by examining the relationships among stages in the online purchase and consumption of travel products and services.

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Section: Conclusion and Discussionmentioning

confidence: 99%

Section: Hypotheses 9 (H9)mentioning

confidence: 99%

Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model

et al. 2021

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“…Passando pela experiência dos viajantes (Souza et al, 2018) com foco em elementos psicológicos (Campos et al, 2015) ou na co-criação em tempo-real (Buhalis et al, 2019). As experiências podem ser passivas (Jung, Lee, Chung & Dieck, 2018), motivacionais (Hsu, Lee & Chen, 2016) ou memoráveis (Harrington et al, 2019).…”

Section: Considerações Finaisunclassified

Experiências turísticas: uma reflexão sob a abordagem do marketing

Reis

Brito

Freitas

2020

RSD

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O turista atual tem se tornado um indivíduo mais exigente, independente e participativo no que se refere às experiências de viagem. Portanto, empresas e destinos turísticos tendem a se posicionar como fornecedores de experiências e não mais de produtos e serviços. O objetivo principal deste artigo foi refletir sobre a produção científica das experiências turísticas, sob a abordagem do marketing, através da análise de um conjunto de artigos. Este artigo aborda como principais temáticas, Economia das Experiências; Dimensões das Experiências; Experiências Turísticas; Marketing de Experiências e Co-criação. Trata-se de uma pesquisa exploratória, qualitativa, cujo método utilizado foi a revisão de literatura, sendo a investigação realizada na base de dados científica SCOPUS e Google Acadêmico. Os resultados indicam que a experiência turística pressupõe a participação do turista (ativa ou passiva); que alguns autores sugerem novas dimensões da experiência e, que a teoria da Economia da Experiência e do Marketing de Experiências serviram de base para diversos estudos. O marketing de experiência surge como ferramenta que contribui para a construção de experiências memoráveis.

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“…In the previous study, Lee, Chua, and Han (2017) defined that tourist motivation as an individuals' psychological condition that directed them to meet tourism needs. When tourist needs are stimulated, they shape the motivation of travel, which encourages travellers to take any action to meet their tourism needs and reduce tensions (Hsu, Lee, & Chen, 2017). In the tourist decision-making process, individuals encode, process, choose and remember most of the information the way that is related to their travel motivation (Lee, Chua, & Han, 2017).…”

Section: Motivationmentioning

confidence: 99%

Exploring the Behavioural Intention in Culinary Tourism: A Study on Bandung Tourist Destination

Kusumawardani

Putri

2020

Garuda

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This study portrayed the integration of behavioural theory and brand equity theory in the culinary tourism industry. This research aimed to find out the influence of a brand image, brand value, loyalty, and perceived quality towards motivation and behavioural intention in one of the most heavily promoted gastronomy destinations in Indonesia, the city of Bandung. This study used quantitative methods with a questionnaire as the research instrument and 282 Indonesian tourists as a sample. To test the measurement model and the theoretical framework, this research applied the Structural Equation Modelling (SEM). The result indicated that brand image, loyalty, and perceived quality positively influenced tourist motivation and behavioural intention. Nevertheless, the brand value was not found to have any significant influence in motivating tourists to come to Bandung for culinary tourism.

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How to catch their attention? Taiwanese flashpackers inferring their travel motivation from personal development and travel experience

Cited by 24 publications

References 30 publications

Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model

Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model

Experiências turísticas: uma reflexão sob a abordagem do marketing

Exploring the Behavioural Intention in Culinary Tourism: A Study on Bandung Tourist Destination

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