<i>SaludToday</i>: Curating Latino health information for a new generation

Ramirez, Amelie G.; Baldwin, Shannon; Adeigbe, Rebecca T.; Aguilar, Rosalie; Gallion, Kipling J.; Despres, Cliff

doi:10.1080/17538068.2015.1133790

Cited by 10 publications

(10 citation statements)

References 9 publications

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“…Three constructs derived from SCT—the theory behind our digital content curation—are relevant to #SaludTues: (1) peer role modeling, (2) positive verbal persuasion, and (3) perceived self-efficacy [ 33 ]. The first two of these constructs were employed to prepare each week’s tweetchat materials, with the goal of increasing a person’s self-efficacy to engage in message sharing and promoting advocacy for Latinx health equity [ 9 ]. For instance, we might prepare an answer tweet with a message about how one of our Salud Heroes (role models) helped promote equity in their community, in response to a question that asks, how can we advocate for change?…”

Section: Methodsmentioning

confidence: 99%

“…The internet is an important source for distributing information to promote advocacy and policy solutions. More specifically, digital content curation, a systematic, refined process to create tailored online and social health information for an audience, provides an opportunity to empower Latinx social media users to advocate for policy changes [ 9 ]. Trends show that 90% of Latinx people aged younger than 50 years are connected online, including high rates of smartphone ownership and engagement with social media [ 10 - 13 ].…”

Section: Introductionmentioning

confidence: 99%

“…The team behind Salud America! uses digitally curated, culturally relevant, and research-based stories, videos, tools, and events such as tweetchats to inspire and support healthy changes to policies, systems, and environments [ 9 ].…”

Section: Introductionmentioning

confidence: 99%

“…In fall 2014, Salud America! established a weekly #SaludTues Tweetchat series using its Twitter handle (@SaludAmerica) [ 9 , 32 , 33 ]. The goals of these chats are to raise awareness about the social and environmental inequities that contribute to disparities in Latinx health and inspire policy solutions and advocacy actions by posing questions and providing positive verbal persuasion, stories, and resources to build self- and collective efficacy.…”

Section: Introductionmentioning

confidence: 99%

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Use of #SaludTues Tweetchats for the Dissemination of Culturally Relevant Information on Latino Health Equity: Exploratory Case Study

Ramirez

Aguilar

Merck

et al. 2021

JMIR Public Health Surveill

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Background Latinx people comprise 18% of the US adult population and a large share of youth and continue to experience inequities that perpetuate health disparities. To engage Latinx people in advocacy for health equity based on this population’s heavy share of smartphone, social media, and Twitter users, Salud America! launched the #SaludTues Tweetchat series. In this paper, we explore the use of #SaludTues to promote advocacy for Latinx health equity. Objective This study aims to understand how #SaludTues Tweetchats are used to promote dissemination of culturally relevant information on social determinants of health, to determine whether tweetchats serve to drive web traffic to the Salud America! website, and to understand who participates in #SaludTues Tweetchats and what we can learn about the participants. We also aim to share our own experiences and present a step-by-step guide of how tweetchats are planned, developed, promoted, and executed. Methods We explored tweetchat data collected between 2014 and 2018 using Symplur and Google Analytics to identify groups of stakeholders and web traffic. Network analysis and mapping tools were also used to derive insights from this series of chats. Results We conducted 187 chats with 24,609 reported users, 177,466 tweets, and more than 1.87 billion impressions using the hashtag #SaludTues during this span, demonstrating effective dissemination of and exposure to culturally relevant information. Traffic to the Salud America! website was higher on Tuesdays than any other day of the week, suggesting that #SaludTues Tweetchats acted effectively as a website traffic–driving tool. Most participants came from advocacy organizations (165/1000, 16.5%) and other health care–related organizations (162/1000, 16.2%), whereas others were unknown users (147/1000, 14.7%) and individual users outside of the health care sector (117/1000, 11.7%). The majority of participants were located in Texas, California, New York, and Florida, all states with high Latinx populations. Conclusions Carefully planned, culturally relevant tweetchats such as #SaludTues can be a powerful tool for public health practitioners and advocates to engage audiences on Twitter around health issues, advocacy, and policy solutions for Latino health equity. Further information is needed to determine the effect that #SaludTues Tweetchats have on self- and collective efficacy for advocacy in the area of Latino health equity.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Use of #SaludTues Tweetchats for the Dissemination of Culturally Relevant Information on Latino Health Equity: Exploratory Case Study

Ramirez

Aguilar

Merck

et al. 2021

JMIR Public Health Surveill

Self Cite

View full text Add to dashboard Cite

show abstract

“…Salud America! is a national Latino-focused organization that uses digital content curation (Ramirez et al, 2016) to create culturally relevant stories, videos, and tools that are proven to increase people's selfand collective-efficacy to engage in advocacy (Ramirez et al, 2015) for healthy changes to policies, systems, and environments where Latinos can equitably live, learn, work, and play. Amid coronavirus disease in March 2020, Salud America!…”

Section: > > Strategymentioning

confidence: 99%

Communication for Awareness and Action on Inequitable Impacts of COVID-19 on Latinos

Despres

Aguilar

McAlister

et al. 2020

Health Promotion Practice

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In response to coronavirus disease (COVID-19) in 2020, the national Salud America! Latino health equity program at University of Texas Health San Antonio applied its digital content curation model to create and communicate culturally relevant news, stories, and data to raise immediate awareness and generate action against the pandemic’s inequitable impacts on U.S. Latinos. Digital content curation is an emerging public health communication strategy using a systematic, refined process to create tailored online and social health messages and prevent mixed messaging and information overload for an audience. Salud America! curated culturally relevant digital content to raise awareness of the pandemic’s inequitable impact on Latinos and promote solutions for health equity, with a unique combination of website blog posts exploring pandemic effects on Latinos, peer-modeled stories of people responding meaningfully to the crisis, podcast episodes and Tweetchats engaging people in COVID-19 solutions for Latinos, action tools and campaigns equipping school leaders to make grassroots changes, and supplying advocates with a local data tool on health equity identification. The digital health promotion intervention produced curated content that spiked program website traffic to record highs, revealing the model’s effectiveness in increasing exposure to culturally relevant and action-oriented information for a novel topic.

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COVID-19: Contextualizing Misinformation Flows in a US Latinx Border Community (Media and Communication During COVID-19)

Soto-Vásquez

Gonzalez

Shi

et al. 2020

Howard Journal of Communications

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SaludToday: Curating Latino health information for a new generation

Cited by 10 publications

References 9 publications

Use of #SaludTues Tweetchats for the Dissemination of Culturally Relevant Information on Latino Health Equity: Exploratory Case Study

Use of #SaludTues Tweetchats for the Dissemination of Culturally Relevant Information on Latino Health Equity: Exploratory Case Study

Communication for Awareness and Action on Inequitable Impacts of COVID-19 on Latinos

COVID-19: Contextualizing Misinformation Flows in a US Latinx Border Community (Media and Communication During COVID-19)

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