Identification of High School Student's Career Preference with the Logistics Model

Abstract

The aim of education is to develop students' potential according to their interests and talents. Students' potential and talent need to be detected early so that schools can direct students to choose majors in the university or higher education and eventually select careers that suit their interests and talents. Holland's Personality Theory is the most frequently used theory to study the phenomenon of career preference. The focus of this research is to analyze the career preference of high school students based on Holland's Personality Type. For the analysis, the researchers applied multinomial logistic regression analysis with consideration to the nominal data scale of Holland students' personality types, namely realistic, investigative, artistic, social, enterprising, and conventional. Based on the results of the analysis, it can be concluded that majority of the students have enterprising and artistic personality types. Further, the factors that significantly influence the differences in Holland's Personality Type are the student's major in high school, gender, parents' educational background, parents' income, and parents' occupation.