If You Build It Will They Come? An Empirical Investigation of Facilitators and Inhibitors of Hedonic Virtual World Acceptance

Goh, Samuel; Yoon, Tom E.

doi:10.1109/hicss.2011.233

Cited by 19 publications

(21 citation statements)

References 25 publications

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“…The TAM has been validated as a theoretical framework to explain consumption behavior in computer‐mediated environments (Porter & Donthu, ; Bruner & Kumar, ) as well as to explore the use of 3D virtual worlds (Fetscherin & Lattemann, ; Saeed, Yang & Sinnappan, ; Goh & Yoon, ). Based on the theory of reasoned action (Fishbein & Ajzen, ), TAM was proposed by Davis () to assess an individual's acceptance of information technology, postulating that perceived usefulness and perceived ease of use determine an individual's attitude toward using information technology.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Further, a number of studies have incorporated TAM with the construct of perceived enjoyment to understand user experience in computer‐mediated environments (Chen & Chen, ; Goh & Yoon, ; Yu, Ha, Choi & Rho, ). The construct of perceived enjoyment is affiliated with what Venkatesh () defined as ‘the extent to which the activity of using a specific system is perceived to be enjoyment in its own right aside from any performance consequence resulting from system use’ (p. 351).…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

Huang

Backman

et al. 2015

Journal of Tourism Research

466

267

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The proliferation of the Internet and other technological innovations has transformed the structure of the tourism industry as well as affected how tourism destinations are perceived and consumed. The 3D virtual world provides opportunities for destination marketing organizations to communicate with targeted markets by offering a rich environment for potential visitors to explore tourism destinations. However, as of yet, there is little understanding about how to effectively market tourism destinations to virtual world participants who are technology users as well as potential consumers. The purpose of the present study is to develop a research framework that integrates the technology acceptance model (TAM) and self‐determination theory to understand how tourists use a 3D virtual world. Primary data were obtained for this study through self‐administered Web questionnaires. The data were conducted in a laboratory setting with 186 participants. This study contributes to the empirical TAM literature by applying the model to a 3D virtual tourism site. Additionally, this study provides a research framework to capture the entertainment nature of a 3D virtual world by extending the TAM to incorporate psychological elements of self‐determination theory to understand consumer experience. From the perspective of tourism professionals, this study contributes to an understanding of how best to construct informative and interactive tourist destinations in 3D virtual worlds to attract potential online and real‐world tourists. Copyright © 2015 John Wiley & Sons, Ltd.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

Huang

Backman

et al. 2015

Journal of Tourism Research

466

267

View full text Add to dashboard Cite

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“…Furthermore, they found that perceived enjoyment of participating in 3D VWs significantly affected the perceived ease of use (Shen & Eder, 2008). Goh and Yoon (2010) identified hedonic factors that complement those proposed in UTAUT. Specifically, they studied the influence of inhibitors that may lead to rejection of this technology.…”

Section: Motivationmentioning

confidence: 75%

“…The motivational differences between types of VWs have yet to be empirically examined. However, one area of VW motivation that has received substantial attention is new users' intention to engage in VW collaboration (Goh & Yoon, 2010;Chandra, Theng, Lwin, Shou-Boon, 2010;Pike & Murphy, 2009;Vogel, Zhou, Xitong, Wen, & Zhang, 2008). At present, most researchers examining user intention have based their work on acceptance theories such as the technology acceptance model (TAM) (Davis, 1989) and the unified theory of acceptance and use of technology (UTAUT) (Venkatesh, Morris, Davis, & Davis, 2003).…”

Section: Motivationmentioning

confidence: 99%

Team Collaboration in Virtual Worlds: Editorial to the Special Issue

Boughzala¹,

Vreede²,

Limayem³

2012

JAIS

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Virtual worlds are Internet-based three-dimensional (3D) computer-generated environments where users interact through "avatars"-a computer-generated representation of themselves that they control in terms of appearance and behavior. In recent years, virtual worlds have evolved into sophisticated social systems where millions of people regularly collaborate. For dispersed organizational teams, they represent a viable collaboration environment in which users can integrate different communication channels and manipulate digital artifacts that represent actual team deliverables. In this editorial to the Special Issue on Team Collaboration in Virtual Worlds, we discuss past research and highlight key findings with respect to five dimensions of collaborative work: technology, people, information, process, and leadership. We conclude with a discussion of the key research challenges that lie ahead to shape the research agenda for team collaboration in virtual worlds and metaverses.

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“…Therefore we decided to explore LBS adoption with a robust model such as UTAUT. Since its conception, the UTAUT model has been used in many contexts such as mobile services (Carlsson, et al, 2006;Koivumäki, Ristola, & Kesti, 2008;Park, et al, 2007), in the workplace (Eckhardt, Laumer, & Weitzel, 2009), social media (Curtis et al, 2010), student use of communication technologies (Verhoeven, Heerwegh, & Wit, 2010), and virtual worlds (Goh & Yoon, 2011). Often the hypotheses under examination in these studies were modified to fit the context in which the model was being applied.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%