Impact of COVID-19 Pandemic on Zomato: A Case Study

M., Kiran Raj K.; G., Nandha Kumar K.

doi:10.47992/ijcsbe.2581.6942.0098

IJCSBE

2021

DOI: 10.47992/ijcsbe.2581.6942.0098

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Impact of COVID-19 Pandemic on Zomato: A Case Study

Kiran Raj K. M.

Nandha Kumar K. G.

Abstract: The advancement and use of smart-phones and internet resulted in improving online services.Zomato is a digital platform combining restaurants and an online food delivery systemlaunched in 2008. The implementation of Lockdown to slow down the spread of pandemicCOVID-19 resulted in badly affecting tourism, transport, economy, and hotel industry. Zomatofood delivery is recovering from the effect of COVID-19 at a rapid rate with ~80% recoveryin metro regions. The revenue in the fiscal year 2020 is increased by 105… Show more

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Cited by 3 publications

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Factors Influencing Consumer Buying Behavior on Baby Care Products

Pakkala

Bhat

2022

IJCSBE

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Purpose: The goal of this study is to understand consumer purchasing habits and to pinpoint the variables that affect parents' decisions to buy baby care goods. This article's objective is to look into customer preferences for baby care items such as hygiene, skin and hair care, and food and beverages. Design: For this study, the secondary data was collected from various published materials like Google scholar, journal articles, newspapers, books, magazines, publications, web pages, libraries and studies from various research papers. Findings: According to the results of a study, people prefer branded goods like Johnson & Johnson and Himalaya because of their strong brand names, affordable costs, and simple accessibility. The study will give more insight and help the producers and sellers of baby care products concentrate on environmentally friendly materials. Consumer behavior had a more significant influence on buying baby care products. Customers favor the improvement of quality products over pricing as child’s skin is very sensitive and mothers are also working to balance income in the family. Originality/Value: The market for baby care products in India is expanding and changing over time as a result of changing consumer habits, rising earnings, and a rise in the number of working women. The client is the main emphasis of today's market. In modern marketing, consumers are given considerable consideration. The goals of the business who are selling baby care items must be accomplished in order to satisfy the customers. Type of Paper: Case study.

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Factors Influencing Consumer Buying Behavior on Baby Care Products

Pakkala

Bhat

2022

IJCSBE

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Credit Cards: A Sectoral Analysis

Monis

Pai

2023

IJMTS

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Background: India, being one among the fastest growing economies in the World, yet there exists an enormous gap in having access to formal credit when compared to advanced countries. Banks and financial institutions are continuously striving to fill this gap with the aid of introducing new payment merchandise and units that would make accessibility to credit less difficult. Historically, formal credit was only restricted to financial products like home, car and private loans, but now it's been shifted to instruments such as credit cards. Credit cards have witnessed big scale issuance and increase in usage. Despite the fact that, traditionally India has been a debit card marketplace, the boom in credit card market has modified this narrative and credit cards have been prominently used in recent times. Objective: This paper aims at sectoral analysis of the credit card industry in India by considering top three credit card issuers i.e., HDFC bank, SBI Cards, and ICICI Bank. Methodology: In order to study the credit card industry in India, its growth and usage, secondary data from various sources were analysed. A SWOT analysis was conducted to depict the strengths, weakness, opportunities and threats of credit card industry. Findings and Conclusion: Sectoral analysis of HDFC, SBI and ICICI bank indicates that usage and growth of credit cards in India has tremendously increased over the years. However, India has a long way to go and potential to explore the credit card market. Security issues has always been a concern in the credit card market. Credit cards have proved to be convenient in managing ones expenses, at the same time it needs to be used carefully in order to avoid debt traps, in case of over spending. Paper Type: Case Study based research analysis on credit cards industry by highlighting about 3 major credit card issuers i.e., HDFC bank, ICICI Bank and State Bank of India.

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Organizational Policy Implementation to Address Covid-19 Impacts: A Comparative Case Study on Thomas Cook Travels and Akbar Travels

George

James

2023

IJMTS

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Purpose: The pandemic made huge negative impacts on the travel business globally. Massive shakes in different parts of the travel industry led to the shutdown of different travel companies during the outbreak of Covid-19. This research identifies two prominent travel agencies for a detailed study. Thomas Cook Travels is the oldest travel firm, it underwent complete bankruptcy and was undertaken by forex holidays in 2012. Akbar Travels is another leading travel company operating in different countries. This study focuses on assessing the customer/tourist and employee policies made by Thomas Cook Travels and Akbar Travels. NOISE analysis is a strategic planning tool to identify the strengths and needs of the current state of business and it gives light on the Improvements, Opportunities, and Expectations. The study emphasizes the current strength, needs, opportunities, and improvements. Design: This research adopted the case study method by using a descriptive research design. Secondary data has been collected and analyzed to find out the factors affecting the tourism industry after Covid -19. NOISE analysis was conducted to explore the travel business of Akbar Travels and Thomas cook travels and also to identify the features and excellence of each travel firm and the expected improvements for the smooth run of the business. Findings: The study constitutes that Thomas Cook Travels is running on a strategy and focused on business research on a yearly basis analysis. Yearly annual reports which are published and have public access, are suggesting the best possible areas of development and recommended the removal of low-profit products and services. Travel products from Thomas Cook Travels designed with the changes in commercial environments made them suitable for the business. Competitive forex services were very well helpful for travelers during the time of the pandemic. Multiple sources of income helped Travels to survive in the time of covid. Comprehensive regaining of business after the pandemic made their position the second-best travel firm in India. Originality value: This study includes a detailed analysis of the travel and tourism business and its operational excellence in the post-Covid scenario with special reference to Akbar Travels and Thomas Cook Travels. It also compares the functioning of Thomas Cook’s and Akbar’s travels. Paper type: A case study

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Impact of COVID-19 Pandemic on Zomato: A Case Study

Cited by 3 publications

References 7 publications

Factors Influencing Consumer Buying Behavior on Baby Care Products

Factors Influencing Consumer Buying Behavior on Baby Care Products

Credit Cards: A Sectoral Analysis

Organizational Policy Implementation to Address Covid-19 Impacts: A Comparative Case Study on Thomas Cook Travels and Akbar Travels

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