Impact of University Website Usability on Satisfaction: A Structural Equation Modelling Approach

Abstract

One of the many ways through which the universities can communicate with students is through their website, which is considered as the face of the organization. It also represents the organization as a whole, its culture, value and vision. The current study aimed to check the usability of Gujarat Technological University’s website from students’ perspective and to find its association with satisfaction. The current study tried to address the gap in the literature, wherein in the Indian context, the majority studies were conducted in the context of library website only. The current study has adopted a quantitative approach, where a single cross-sectional research design has been used with convenience sampling. The present study had adapted the Website Usability Evaluation (WEBUSE) scale. A total of 577 students from the fields of management, computer science, and engineering have responded to the structured questionnaire. The structural equation model of the study revealed that all the four dimensions of website usability were positively associated with satisfaction, whereas content, organization and readability criterion had the most influence on satisfaction followed by user interface design, performance and effectiveness and navigation and links. The study strongly recommends the university to maintain up-to-date content, organize it well and it should be readable for the students in order to maximize the satisfaction with the website. JEL Codes: I230, M150

Spanish Language Access to COVID-19 Vaccination Information and Registration in the 10 Most Populous Cities in the USA

“…Similar to previous studies, ease of website navigation was measured via the number of clicks to information on COVID-19 vaccines in English and in Spanish. 2,3 We also counted the number of clicks to access information on registration for a COVID-19 vaccine in Spanish. From each state's DPH website, we identified common "big-box" retailers distributing vaccines and recorded whether the main COVID-19 vaccine information page and appointment scheduling were available in Spanish on their website.…”

Usability of University Websites as Information Sources: A Review and Synthesis Based on 2021 Publications Indexed in Scopus Database

“…Karani et al [25] examined the usability of Gujarat Technological UW from the students' perspective and scrutinized its association with satisfaction. They found that all four dimensions of website usability were positively related to satisfaction.…”

“…UWs had been well investigated for improvement of usability for all users in general [3,5,8,[10][11][13][14][15][16][17][18][19][20][21][22][23][24], such as students-lectures [4,13,25], people with disabilities [26], and even during the pandemic time [26][27][28][29]. However, there has been no holistic understanding and general trends based on the above literature on UW.…”

“…[25] 11Introducing creative online sources and services and updates of news and research information. Public users/India[30] 12Improving the University websites efficiency in the admission decision-making process.Students/India[26] China 13 Improvement of the brand awareness of private colleges and universities, with recommended measures in the website operations.…”

Quality assessment of E-learning website using asymmetric impact–performance analysis and Kano’s customer satisfaction model: a case study based on WebQual 4.0

“…In this model, customer requirements, i.e. the quality features of products, are divided into three categories based on their asymmetric and nonlinear impact on end-user satisfaction and all three types of requirements are displayed in a two-dimensional diagram (Karani et al , 2021; Webb and Webb, 2004). The two dimensions are related to the good performance of a product or service and the level of customer satisfaction.…”