Non-Cash Food Assistance (BPNT) aims to help the poor in accessing some of their food. Unfortunately, various obstacles and challenges are still found in the implementation that can potentially reduce the full benefits of BPNT. This research aims to analyze the effectiveness of BPNT implementation in Yogyakarta City as a pilot area. A qualitative approach is used to answer it, supplemented by a variety of primary and secondary data. The primary data comes from a questionnaire based on an e-warong perspective and indepth interviews with relevant stakeholders, namely Ministry of Social Affairs, academics, social service, and other. Secondary data comes from the publication of the Coordinating Ministry for Human Development and Cultural Affairs, Non-Governmental Institutions observing public policy, Statistics Indonesia, the Ministry of Social Affairs, the National Logistics Agency, and other. The Importance Performance Analysis (IPA) approach is specifically applied to measure the effectiveness characteristics of the BPNT implementation. The results showed that the implementation of BPNT in Yogyakarta City was generally effective but with a note when viewed from 6 accuracy indicators. The administrative dimension has not performed better than the others. Moreover, according to the interviews, the established dimensions still have a chance to decrease its performance due to various factors. Based on that finding, the government needs to improve food supply, infrastructure, and data collection mechanism. In addition, other suggestions are to improve BPNT based on beneficiary and region, and to increase the National Logistics Agency's involvement and performance to support BPNT and national food affairs.