The purpose of this research is to create a model to enable traditional duck farmers to increase their income. The data in this study consisted of primary and secondary data. Primary data were collected through a questionnaire about farmer's attitude toward livestock business and income of the business of Pitalah ducks. Secondary data were collected from libraries and official sources related to the research. Respondents were 180 Pitalah duck breeders from 7 sub-districts. The research data were analyzed using Multiple Linear Regression after a Classic Assumption Test was performed to meet the criteria of BLUE (Best Linear Unbiased Estimator). The lowest revenue received from the business is Rp.10,647,082 while the highest revenue received is Rp. 24,852,811. This range of revenue is due to differences in the revenue received from the sale of eggs (including those consumed) and the final value they have. Real revenue is received from selling Pitalah Duck's eggs. The results of the regression analysis showed that X1 (knowledge) and X2 (attitude) did not affect the level of income. The value of X3 affected the level of income because of the efforts to increase the income of the farmers, to select the seeds produced, to provide feed and drink, to be responsive whenever there is sick cattle, and to accept new technology in order to increase the income of farmers.