Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises

Silcheva, Lyudmila; Архипова, Т. Н.; Demenkova, A. B.; Nikolskaya, Elena Yurievna

doi:10.14505//jemt.10.4(36).13

Cited by 12 publications

(6 citation statements)

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“…The tourism attraction in an area needs to be packaged in a good communication method. This communication pattern can be made using internet media through digital marketing communications so that it can reach a wider range of potential tourists more efficiently, which is further expected to form a community to strengthen the brand of the tourism area (Hristoforova et al, 2019). Strengthening digital marketing can affect the attractiveness of tourism to the loyalty of tourists to visit a tourist location (García et al, 2019).…”

Section: Research Hypothesismentioning

confidence: 99%

Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing

Sumantri

Rahmat

2023

jurnalmanajerial

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Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role. Aim – This study aims to examine the used model of digital marketing used by coastal and marine tourism actors so that they can be optimized to increase tourism attractiveness. Design / methodology / approach – The method used in this research is to use six steps, namely strategy determination, planning, training, data collection, review, and reporting. Research data collection will be carried out using a questionnaire survey method. Findings – According to the findings, digital marketing through websites and Instagram factors can affect tourism attractiveness but cannot affect intention to visit. However, the intention to visit in this study can be influenced by tourism attractiveness. Research implication – Tourism providers must consider what factors can increase tourism attractiveness, such as by using digital marketing tools. The local government can also increase the facility in the tourism destination. Limitations – Future studies can consider other factors in digital marketing, as this study only considers websites and Instagram as the too. Other factors, such as email marketing, search engine optimization, content marketing, and the use of mobile applications should be explored by future researcher.

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Section: Research Hypothesismentioning

confidence: 99%

Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing

Sumantri

Rahmat

2023

jurnalmanajerial

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“…(Ma et al, 2022) Consumer happiness is influenced by expectations (Safira et al, 2018) They serve as a crucial baseline for assessing the caliber of consumed goods as well as the early indications that shape consumer behavior. Afterward, certain professional definitions and opinions, such as those that follow (Autier, 2018), (Farmer et al, 2017), (Heath et al, 2020), (Hristoforova, 2019) and (Ardito, 2019) The advantages or happiness that a person gets from going to the desired area may then be summarized or concluded as Anticipated Value, which is something that is sought to optimize the desired behavior.…”

Section: Anticipated Valuementioning

confidence: 99%

Analysis of Efforts to Encourage Increased Interest in Tourism

Salim,

Ali,

Yulasmi

2023

J. of Law and Sust. Develop.

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Purpose: In the Solok in West Sumatra, This study aims to determine how infrastructure, local knowledge, and digital marketing affect visitors' desire to travel. Theoretical framework: Along with characteristics that are specific to destinations or the tourism industry, it is important to consider elements that have an impact on the businesses and organizations that provide the "products" that tourists use to plan their trips. Or, to put it another way, a tourist destination may draw and satisfy potential tourists if it is competitive, and this competitiveness is impacted both by factors specific to the tourism sector and by more general traits that affect tourism service providers. Design/methodology/approach: The structural equation model, also known as the structural equation (SEM), was used in this work to change the sample size. This indicates that the SEM research that employs the MLE estimate model must use a minimum of 200 samples. Findings: The findings of this study show that visitor interest is significantly influenced by facilities. This shows that offering sufficient facilities in a tourist area can encourage interest in going as people anticipate feeling content or happy after visiting a tourist attraction. Research, Practical & Social implications: The study concludes that to keep tourism objects competitive in the face of competition from other tourist attractions, tourism managers must also pay high importance to developments in the industry. Originality/Value: There is a gap in this study because of the sharp decline in tourist numbers at Solok, West Sumatra. Therefore, the analysis of the aspects that are thought to be significant to impact the choice to visit, namely product, pricing, and digital marketing, is the main emphasis of this research. The uniqueness of this study resides in the item being investigated, which is every existing tourist site, and the research subjects, who are visitors who are visiting these locations while employing the Structural Equation Modeling (SEM) methodology. The research's conclusions are anticipated to advance marketing science, particularly in the tourist industry.

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“…Therefore, the concept of IMC in the tourism and hospitality industry needs to be studied further (Chenini & Cherif, 2016). In addition, there is an argument based on marketing communications specifications that the use of digital technology in communications of marketing for tourism businesses is not yet developed enough and that digital technology has not been fully implemented in practice, thus affecting the longevity of the tourism businesses (Hristoforova et al, 2019). According to the American Marketing Association, Integrated Marketing Communications is a marketing communications plan concept that evaluates the strategic role of various communication tools such as advertising, public relations, personal selling, and sales promotions in the form of a comprehensive program.…”

Section: Wantara and Prasetyomentioning

confidence: 99%

Influence of Integrated Marketing Communication on Revisit Intention with Visitor Satisfaction as a Mediator

Wantara,

Prasetyo

2023

EJBMR

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This research aims to analyze the relationship between integrated marketing communication strategies in influencing visitor satisfaction and intention to revisit natural tourism destinations in Sampang Regency, Indonesia. Natural tourist destinations that are research locations include Lon Malang Beach, Toroan Beach, and Camplong Beach. Data was collected using a questionnaire filled out by 290 visitors to tourist destinations. Next, the data was analyzed using Smart PLS. Data analysis techniques consist of descriptive statistics and inferential analysis. By applying PLS-SEM analysis, this research finds that integrated marketing communications have a significant effect on visitor satisfaction and intention to revisit. In addition, visitor satisfaction has a significant influence on the intention to revisit, and visitor satisfaction is a mediating factor between integrated marketing communications and revisit intention. This research is useful for planning and exploiting the great potential of natural tourism destinations, especially beach tourism destinations in Sampang Regency, Indonesia.

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Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises

Cited by 12 publications

References 0 publications

Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing

Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing

Analysis of Efforts to Encourage Increased Interest in Tourism

Influence of Integrated Marketing Communication on Revisit Intention with Visitor Satisfaction as a Mediator

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