In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

Hewege, Chandana; Perera, Liyanage Chamila Roshani

doi:10.7903/cmr.9978

Cited by 10 publications

(12 citation statements)

References 47 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…We adopted a qualitative single case study approach to understand strategies software developers of banking ATM systems in Nigeria use to create easy-to-use ATM system interfaces for people with varying abilities and literacy levels. Research methodology has been classified as qualitative, quantitative, or involving both qualitative and quantitative methods, typically referred to as mixed methods (Molina-Azorin, 2016;Hewege & Perera, 2013). Qualitative case study research method was deemed suitable when the research is largely exploratory in nature (Odeyemi, 2017), and intended to gain in-depth understanding and richness of insights from relatively few participants who can describe their in-depth experiences or knowledge (Baškarada, 2014;Dey & Lehner, 2017).…”

Section: Methodsmentioning

confidence: 99%

Engaging Pictorial Images and Voice Prompts Interface Design Strategy to Create Easy to use banking ATM System Interfaces in Nigeria

Aguboshim¹,

Miles²

2019

JIEA

View full text Add to dashboard Cite

The existing banking ATMs in Nigeria do not adequately cater for a variety of people with varying abilities and literacy levels despite the significant importance of ATM technological innovations in Nigeria, especially in the banking sectors. Illiterate and semiliterate Nigerians, representing about 40.33%, do not perceive the ATMs as useful or easy-to-use. The purpose of this case study was to identify strategies used by software developers of banking ATM systems in Nigeria to create easy-to-use banking ATM system interfaces in Nigeria. The technology acceptance model was adopted as the conceptual framework. One organization in Enugu, Nigeria was used for this study's population. Data were collected through semi-structured, in-depth faceto-face interviews with nine banking ATM system interface developers and the analysis of 11 documents. Findings from the participants were validated through member checking. One major theme that emerged from data analysis was value of pictorial images and voice prompts in interface design, that encompass the use of: (a) pictorial images, and enhanced voice prompts with short transaction cycle, (b) voice feedback in users' own language, (c) text-free user interface and extensive use of hand-drawn, and (d) graphics /imagery and voice as inputs. Strategies illustrated by the findings from this study may serve as a basis for positive economic development and social change in this area and may advance the use of other technology outlets that require easy-to-use system interfaces.

show abstract

Section: Methodsmentioning

confidence: 99%

Engaging Pictorial Images and Voice Prompts Interface Design Strategy to Create Easy to use banking ATM System Interfaces in Nigeria

Aguboshim¹,

Miles²

2019

JIEA

View full text Add to dashboard Cite

show abstract

“…The method, which was proven to be a relevant approach for exploring the participant's construction of meanings based on their everyday experiences (Morrison et al 2012) and analyzing dynamic organizational, interactive, and socially constructed processes (Lee 1999). It is also highly appropriate for capturing the contextual factors that occur in complex marketing reality (Hewege and Perera 2013), which the advertising creative process reflects.…”

Section: Methodsmentioning

confidence: 99%

At the intersection of interests: evolving creative processes and new agency-media dynamics

Derda

2020

Creative Industries Journal

View full text Add to dashboard Cite

The development of forms at the blurred boundaries between advertising and editorial content has led to a shift in advertising industry practices. In the process of campaign development, it is not uncommon for media platforms to take on some of creative tasks that were once traditionally delivered by advertising agencies. This study investigates how changes in the media landscape have affected creative processes, and identifies a paradigm shift whereby media platforms have become important (or even key) stakeholders in the creative processes. The study also examines the consequences of the parties' approaches to the situation and particularly to working relationships. ARTICLE HISTORY

show abstract

“…The research questionnaire was designed using five points Likert scale [i.e., 1-strongly disagree, 2-disagree, 3-don't know, 4-agree, 5-strongly agree]. A survey was selected for the study because, it is a popular data collection method used in a post-positivism paradigm to collect primary data (Hewege & Perera, 2013;Williams, 2007). It is mostly used because they provide a quick, inexpensive, and accurate means of assessing information about a population.…”

Section: Methodsmentioning

confidence: 99%

Civil Society Strategies and Projects in Flood Hit Area: A Case of Pakistan Flood Affected Areas

Turi

Basheer

Sorooshian

et al. 2018

JGI

View full text Add to dashboard Cite

In the past few decades, the frequency of floods has increased in Pakistan. Climate change and poor policy-making and management system across the country is the main reason for the increasing floods in Pakistan. However, the role and potential of Civil Society has not been acknowledged by different stakeholders in disaster management. The aim of the study to explore the role of civil societies contributes to the flood-affected area also how their efforts can be more meaningful for the flood-affected communities. A quantitative study based on a questionnaire conducted in village Ghangwal. The study reveals that Civil Societies responses are quicker than the government response to the flood-affected areas. The major role of Civil Society is in rescue and recovery phases. However, in mitigation and rehabilitation phases the role is limited. The government can reduce the risks of floods if the Local Government system and coordinated efforts at all level are ensured. In the conclusion, the study identified four major areas where Civil Societies support the affected communities are civil society’s response is quicker and more immediate; rescue the affected people and nature of help extended by the civil societies; basic needs of the affected people so the need-based assessment was carried out to compensate and rehabilitate the prospective flood victims. Lastly, the study discovered the methods of distribution of relief-goods among the victims.

show abstract

In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

Cited by 10 publications

References 47 publications

Engaging Pictorial Images and Voice Prompts Interface Design Strategy to Create Easy to use banking ATM System Interfaces in Nigeria

Engaging Pictorial Images and Voice Prompts Interface Design Strategy to Create Easy to use banking ATM System Interfaces in Nigeria

At the intersection of interests: evolving creative processes and new agency-media dynamics

Civil Society Strategies and Projects in Flood Hit Area: A Case of Pakistan Flood Affected Areas

Contact Info

Product

Resources

About