Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective

Ahn, Jiseon; Back, Ki Joon

doi:10.1080/10548408.2017.1358239

Cited by 88 publications

(75 citation statements)

References 80 publications

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“…In that sense, what they perceive about the language leads to what they intend to do with it. This finding is in consonance with previous empirical evidences showing the same result which denotes that feeling has a significant impact on behavioural intention (see Ahn & Back 2017, Kim et al 2004. Furthermore, based on the result of descriptive statistics, this study also found the state of target language feelings of the prospective teachers to be very favourable.…”

Section: Discussionsupporting

confidence: 93%

“…The result revealed that all 62 questions were valid proven by the score of Correlated Item-Total Correlation above 0.300 (Widiyoko 2012). This study also did a reliability test with those three instruments using Cronbach's Alpha test with the following criteria: if the score of Alpha index higher than 0.70, it means that the instrument is reliable (Ahn & Back 2017). The results of Cronbach's Alpha test showed that all the instruments were reliable with a score of Alpha index higher than 0.70.…”

Section: Instrumentsmentioning

confidence: 97%

“…Thus, the feeling can be described as individual evaluative responses towards a particular object in the forms of like or dislike, happy or unhappy, comfortable or uncomfortable, and so on. In addition, in social psychology, particularly concerning the relationship between feeling and intention of learners to do an action (behavioural intention), it is found that feeling can dispose of the willingness or attempt of individuals to do actions (see Ahn & Back 2017, Kim et al 2004. In that sense, what people feel toward something may influence what they intend to do about that thing.…”

Section: Factors Affecting Behavioural Intentionmentioning

confidence: 99%

See 2 more Smart Citations

Indonesian EFL Prospective Teachers’ Intention to Perform (ITP) in the English Language: A Preliminary Study

Saiful¹,

Widodo

2019

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The study of behavioural intention in social psychology has been shifting towards language learning and education. However, the state and determinants of behavioural intention in language learning performance remains under explored, particularly in the context of Indonesian EFL teachers. This study aims to investigate the nature of the behavioural intention of prospective Indonesian EFL teachers to perform in the English language, otherwise known as their intention to perform (ITP) and elicit the construct factors affecting the ITP. This study involved 76 participants taken randomly from the population of 85 fourth year undergraduate students of the English Education Department in one Indonesian State University. Data were collected using valid and reliable questionnaires and were analysed with descriptive statistics and single and multiple regression tests. Before the regression tests, prerequisite tests of normality, homoscedasticity, linearity, and multicollinearity were administered. This study revealed that prospective Indonesian EFL teachers had extremely high intention to perform in the English language. Those zealous intentions had two antecedents: one's beliefs or feelings toward the English language-and of the feelings predominated the beliefs. Importantly, this study showed that collective judgement, targeting both beliefs and feelings about the language, could provide the impetus for prospective Indonesian EFL teachers to perform in the English language, more than partial judgement did. Consequently, to increase the willingness of learners to perform the target language, teachers must optimise the learners' target language beliefs and feelings uniformly and concurrently.

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Section: Discussionsupporting

confidence: 93%

Section: Instrumentsmentioning

confidence: 97%

Section: Factors Affecting Behavioural Intentionmentioning

confidence: 99%

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Indonesian EFL Prospective Teachers’ Intention to Perform (ITP) in the English Language: A Preliminary Study

Saiful¹,

Widodo

2019

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“…Brand awareness of tourist destinations is also defined as the ability of tourists to recall a specific tourism destination among various locations, and to distinguish it from others [46,47]. The brand image of a tourism destination is a set of associations about that destination which includes feelings generated by a variety of functional attributes and activities that the destination has [33,48].…”

Section: Brand-related Components In a Tourist Destinationmentioning

confidence: 99%

“…Brand image rises as customer perception of the price fairness of products and services [26,[33][34][35][36]. Ooi [35] proposed that the function of tourism destination branding is to create public recognition of a destination, to commercialize that location, to allow that location to compete with other destinations in the market, and to help form tourism experiences.…”

Section: Brand-related Components In a Tourist Destinationmentioning

confidence: 99%

Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.

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