Innovation-driven economy and Serbia

Abstract

SažetakEkonomske strategije koje za cilj imaju unapređenje konkurentnosti privrede, u aktuelnom trenutku u svoje programe uključuju i stvaranje sistema podrške razvoju inovacija i inovacionih aktivnosti. Podrška razvoju inovacija podstiče se formiranjem efikasnog inovacionog ekosistema. U ovom radu pokušaćemo da prikažemo stanje inovacionog ekosistema u Srbiji. Analizirajući svaki njegov segment i nadovezujući se na zaključke iz sprovedene ankete, ukazujemo na važnost pojedinih polja i njihovu ulogu u stvaranju konkurentnih inovacionih ekosistema. Predstavljamo glavne rezultate nalaza ankete sprovedene među visokotehnološkim IT kompanijama koji su doprineli oslikavanju trenutnog stanja ekosistema u Srbiji. Imajući u vidu to da najznačajniji elemenat konkurentske prednosti postaje inovativnost, od krucijalne je važnosti unapređenje obrazovnih, istraživačko-razvojnih institucija, infrastrukture i angažovanje države na svim nivoima u cilju podrške ovim procesima. Pored toga, ključnu važnost u postizanju ovog cilja ima i povezivanje kompanija sa eksternim institucijama, dostupnost kvalitetnih kadrova i finansija, unapređenje zaštite prava intelektulane svojine, stvaranje preduzetničke kulture među stručnjacima i istraživačko-razvojnim institucijama, i nivo internacionalizacije i pristup globalnom tržištu. AbstractThe economic strategies aimed at improving the competitiveness of the economy currently also include the creation of systems for supporting the development of innovations and innovation-related activities. Support to the development of innovations is encouraged by the formation of an efficient innovation ecosystem. In this paper, we attempt to present the state of the innovation ecosystem in Serbia. By analyzing each of its segments and building on the conclusions drawn from the survey results, we point to the importance of specified fields and their role in the creation of competitive innovation ecosystems. We present the main results of the survey conducted among high-tech IT companies, which have contributed to the presentation of the current state of Serbia's ecosystem. Bearing in mind that innovativeness is becoming the most significant component of competitive advantage, it is crucial to improve educational and research and development institutions, related infrastructure, as well as the government's involvement at all levels with the aim of supporting the abovementioned issue. In this context, it is also important to ensure the connections of companies with external institutions, accessibility of high-quality personnel, and finance, better protection of intellectual property rights, creation of an entrepreneurial culture among experts and research and development institutions, as well as the level of internationalization and access to the global market.

Digital economy and new capitalism: Generation Z as consumer

“…In a previous article, we delineated the distinctive traits of Generation Z. This cohort, comprised of digital natives, stands as the most ethnically and racially diverse generation in history, exhibiting unique values, habits, and behaviors as they seek authenticity [39]. The next generation, the Greek Alphabet named Generation Alpha, is poised to become the largest and most diverse generation, being entirely born and shaped in the 21st century.…”

“…As members of the NextGen cohort mature and further build their own attitudes, they increasingly prioritize the purchase of authentic brands (Table 1). In our previous article, we discussed the significance Generation Z places on employers prioritizing mental health [39]. According to the Deloitte Global Gen Z and Millennial survey, nearly half of Gen Z individuals (46%) report feeling stressed or anxious consistently.…”