“…Thus, higher level of effort necessitates more time to accomplish a given task (Hostler et al, 2005). Indeed, many studies use decision time as an indicator of decision effort (Hostler et al, 2005;McNee, Lam, Konstan, & Riedl, 2003;Olson & Widing, 2002). Further, the level of effort required to make a decision is strongly related to the amount of information that needs to be considered (Eppler & Mengis, 2004), and so the average number of alternatives in a result set can be considered a good indicator of decision effort.…”