Internal market orientation: An empirical research in hotel sector

Ruiz-Alba, J.; Bermúdez-González, Guillermo; Rodríguez-Molina, M.; Blanca, María J.

doi:10.1016/j.ijhm.2013.12.002

Cited by 66 publications

(89 citation statements)

References 74 publications

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“…employees), contrasts directly with previous work, which has conceived of IMO as a set of normative marketing activities with an internal focus (e.g. Ruizalba et al, 2014;. By conceiving of IMO as a dynamic capability this research offers an alternative framework through which to understand the impact of IMO, and offers further illustration of dynamic capabilities, and their outcomes, in an applied context.…”

Section: Discussionmentioning

confidence: 65%

Internal market orientation determinants of employee brand enactment

Boukis

Gounaris

Lings

2017

JSM

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Purpose This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Insights from equity theory and the person – environment paradigm are drawn upon to develop a theoretical model describing the impact of IMO on employee – organization fit, employee – supervisor fit and employee – job fit and the consequences of IMO on employee brand knowledge and brand identification. Second, the role of various types of fit and brand knowledge/identification for front-line employee brand enactment is confirmed. Design/methodology/approach This study draws from service employees in a high-contact customer setting. Findings Results uncover two mechanisms for successful internal branding: increasing employee fit with the service environment and enhancing employee brand knowledge. Practical implications The study contributes to practice in that the findings outline a realistic understanding of how managerial actions facilitate employees’ alignment with the firm’s brand promise within the realm of the broader organizational context in which service delivery takes place. Originality/value The present study contributes in the extant literature as it enables a more holistic view of the drivers of brand-congruent behaviors among front-line employees. Moreover, it has a significant contribution for future researchers as it lays the ground to further examine how employees’ perceptions of internal marketing strategies shape their fit levels with different aspects of their working environment which also affect the internal branding efforts of service organizations.

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Section: Discussionmentioning

confidence: 65%

Internal market orientation determinants of employee brand enactment

Boukis

Gounaris

Lings

2017

JSM

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“…Based on Kohli and Jaworski (1990) and Lings and Greenley (2010) this paper measured internal information dissemination on multi-item scale adopted from (Ruizalba et al, 2014). Finally market performance was measued in this paper on multiitem scale adapted from Grønholdt and Martensen (2006) through a unidimensional approach.…”

Section: Methodsmentioning

confidence: 99%

Market sensing, innovation capability and market performance: The moderating role of internal information dissemination

Ahmed

2017

Int. j. adv. appl. sci.

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Market sensing and internal information dissemination are popular concepts in the field of marketing and strategic management. Scholars in these fields are appreciating the roles of market sensing and internal information dissemination in understanding the business environmental changes to sustain competitive advantages for better firm performance. However, the interaction of market sensing and internal information dissemination couched within complementarity prospective to some extend has not been empirically tested. Therefore, This study aims to investigate the moderating effect of internal information dissemination in the exchange between market sensing and innovation and how innovation mediate the relationship between market sensing and market performance. As a result of responses from 166 firms operating in Sudan, we find that internal information dissemination strengthens the positive relationship between response of market sensing and innovation. Also innovation was found to partially mediate the relationship between market sensing and market performance. The study further develops the understanding of how market sensing influence innovation and market performance indicating the positive relationship between them. In addition our work provides managerial advices to the firms in Sudan to develop market sensing as an adaptive tool for innovation and performance.

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“…The hospitality industry consists of various service fields that include lodging, restaurants, event planning, theme parks, transportation, cruise lines, and others. Numerous groups of employees run these establishments with various responsibilities, such as directors of operations, management or leadership roles, human resources facility maintenance, and marketing positions (Ruizalba, Bermúdez-González, Rodríguez-Molina, & Blanca, 2014).…”

Section: Background Of Hospitality Industrymentioning

confidence: 99%

The Effect of Employee Turnover in the Hospitality Industry: Quantitative Correlational Study

Okae

2018

IJLD

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The purpose of this quantitative correlational study was to examine the relationship between employee turnover intention and job satisfaction, employee compensation, employee engagement, employee motivation, and work environment. A convenience sample of 156-services related employees from the hospitality industry in Western Georgia; Central Mississippi; and North Central Texas participants in the online surveys. The results from multiple linear regression models were significant in predicating employee turnover in the hospitality industry. In the final model, the five predictors accounted for approximately 36% of the variance in turnover intention, and the result was statistically significant, (R² =. 36, F (5, 105) = 11.57, p < .001). Motivation was not a significant predictor of employee's turnover intentions. The introduction of others organizational related variables by future researchers might enhance the effectiveness of the model. The practical implications for change include the ability of hospitality leaders' to implemented strategies and policies into their business practice to reduce employee turnover with industry, which is vital for organizational to retain skilled worker while maintaining profitability.

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Internal market orientation: An empirical research in hotel sector

Cited by 66 publications

References 74 publications

Internal market orientation determinants of employee brand enactment

Internal market orientation determinants of employee brand enactment

Market sensing, innovation capability and market performance: The moderating role of internal information dissemination

The Effect of Employee Turnover in the Hospitality Industry: Quantitative Correlational Study

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