Introduction

Küng, Lucy; Picard, Robert G.; Towse, Ruth

doi:10.4135/9781446216316.n1

Cited by 14 publications

(12 citation statements)

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“…bítása költségének csökkenése (Kung et al 2008, Foust 2005, valamint a keresletet-kínálatot összekötő kommunikáció költségének mérséklődése. Huang és Wang (2014) az online hírírás profitabilitását és a hosszú farok elmélet kapcsolatát kutatták.…”

Section: A Fogyasztói Motivációra Reflektáló Hírek -A Belső Erőforrásunclassified

A külföldi lapkiadók belső erőforrásai és a piacorientáció

Bernschütz¹

2016

JEL-KÉP

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Section: A Fogyasztói Motivációra Reflektáló Hírek -A Belső Erőforrásunclassified

A külföldi lapkiadók belső erőforrásai és a piacorientáció

Bernschütz¹

2016

JEL-KÉP

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“…Earlier research has considered the ways that digital convergence and growth of the internet are affecting distribution strategies in the media industry (Küng, Picard and Towse, 2008). A drift towards online consumption of content has encouraged many newspaper and magazine publishers to become increasingly reliant on online subscriptions and some, including for example newly launched international editions of Cosmpolitan, to switch to 'online-only' models of distribution (Bond, 2015), a trend reflected in earlier scholarly research on print publishing which investigates shifts from traditional to online only models (Westlund and Färdigh, 2011).…”

Section: Introductionmentioning

confidence: 99%

Resistance of channels: Television distribution in the multiplatform era

Doyle

2016

Telematics and Informatics

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Resistance of Channels: Television distribution in the multiplatform era AbstractThis article focuses on distribution of television and, using BBC Three as a case study, provides an in-depth examination of how broadcasters' strategies for packaging and distributing content are being re-considered in response to newly emerging patterns of audience behaviour and demand. It considers the extent to which the role of the broadcast channel -traditionally the main vector via which audiences have enjoyed television contentmay now be threatened by the rise of online rivals and accompanying pressures to adjust to a digital multiplatform environment. Drawing on the experience of BBC Three, the research question it asks is: to what extent is there an economic justification for switching from 'the channel' as the distribution format to an online-only service?The original findings presented are based on analysis of the finances of BBC Three, on evidence gathered through a series of in-depth interviews carried out with senior executives at the BBC, and on analysis of secondary source data and public policy statements and performance reviews. They provide an empirically based contribution to knowledge about how growth of the internet is prompting public service suppliers of media to reconsider and adjust their strategies for distribution of television content and, more generally, to understanding of contemporary strategies for re-invention and survival in the television industry. Keywords:Television distribution; broadcast channels; public service media; multiplatform; digital delivery 3 Resistance of channels: Television distribution in the multiplatform era IntroductionIn the television industry, channels have long been the established and main avenue via which audiences consume television content. However, the advent of digital distribution platforms has significantly affected consumption habits with an ever-growing proportion of time devoted to non-linear viewing, especially amongst the young. Many broadcasters have responded by developing their online presence and placing ever-greater emphasis on digital platforms as the key touch points where audiences can engage with content. Such changes have prompted questions about the longevity of 'the channel': Netflix CEO Reed Hastings recently declared that broadcast television is like a horse and 'the horse was good until we had the car' (Hastings, 2014). Are broadcast channels becoming a thing of the past?In 2014, the BBC for the first time in its 92-year history announced the closure of a television channel. Senior management put forward proposals to stop distributing the corporation's youth-oriented service, BBC Three, as a broadcast channel on terrestrial, cable and satellite platforms and instead to reinvent it as an online and iPlayer service from Autumn 2015 onwards. In suggesting that BBC Three will cease as a channel and go online only after 2015, BBC Director of Television Danny Cohen hailed this move as 'transformational for both the BBC's relationship with young audie...

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“…Whilst avoiding technological determinism, it is important to recognize the scale of the changes being faced and the altering landscape which media businesses, particularly those with a strong legacy, are forced to operate in (Chan-Olmsted and Chang, 2003;Küng, 2008;Küng, Picard and Towse, 2008;Küng, 2013). This paper focuses on the initial findings from a case study of Elle UK and the title's explicit engagement with multi-platform, which has involved multiple and wide ranging product, process and content innovations.…”

Section: Introductionmentioning

confidence: 99%

Experimentation and Imitation: The Journey to Elle 360

Champion

2015

JOMI

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It is widely acknowledged that the media industries are facing an unprecedented period of disruption within the Internet age. Whilst avoiding technological determinism, it is important to recognize the scale of the changes being faced and the altering landscape which media businesses, particularly those with a strong legacy, are forced to operate in (Chan-Olmsted and Chang, 2003;Küng, 2008;Küng, Picard and Towse, 2008;Küng, 2013). This paper focuses on the initial findings from a case study of Elle UK and the title's explicit engagement with multi-platform, which has involved multiple and wide ranging product, process and content innovations. The paper focuses on an analysis of semi-structured interviews carried out with senior employees at Hearst Magazines UK and Elle UK. With regard to adjusting to a multi-platform approach to publishing, Hearst UK is considered to have innovated more quickly than rivals (Halliday and Sweney, 2013) and Elle UK has engaged with a multi-platform strategy, 'Elle 360'. Despite a public discourse of platform neutrality, evidence from the initial research suggests that the economic strategies, and as a corollary work practices and content decisions, continue to preference the print magazine above emerging and alternative platforms. The paper concludes by arguing for holistic innovation studies which take account of soft innovations as well as those focused on new product development. multi-platform innovation, magazine publishing, digital disruption Champion, Experimentation and Imitation

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Introduction

Cited by 14 publications

References 0 publications

A külföldi lapkiadók belső erőforrásai és a piacorientáció

A külföldi lapkiadók belső erőforrásai és a piacorientáció

Resistance of channels: Television distribution in the multiplatform era

Experimentation and Imitation: The Journey to Elle 360

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