2022
DOI: 10.55942/jebl.v2i4.170
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Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang

Abstract: Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done b… Show more

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“…Within this framework, the complexity of food choices is undeniable. Factors ranging from personal health motivations to external determinants, like cultural norms and marketing influence [9,10], interact to shape individual healthy food selection behaviors [8,11,12]. Against the backdrop of current global demographic and environmental trajectories, the agricultural domain is undergoing significant transitions.…”
Section: Introductionmentioning
confidence: 99%
“…Within this framework, the complexity of food choices is undeniable. Factors ranging from personal health motivations to external determinants, like cultural norms and marketing influence [9,10], interact to shape individual healthy food selection behaviors [8,11,12]. Against the backdrop of current global demographic and environmental trajectories, the agricultural domain is undergoing significant transitions.…”
Section: Introductionmentioning
confidence: 99%