Penelitian ini bertujuan menganalisa dampak kualitas pelayanan dan harga terhadap minta beli GO-JEK. GO-JEK adalah jasa transportasi berbasis aplikasi online. Pada penelitian ini layanan GO-JEK dikhususkan pada layanan GO-ride di kalangan mahasiswa/i yang berdomisili di Tangerang Selatan. Responden penelitian ini adalah 100 mahasiswa yang dipilih secara acak (random sampling). instrumen penelitian yang digunakan adalah kuesioner. Data dari kuesioner yang sudah diisi kemudian diolah dengan teknik regresi linier berganda. Hasil penelitian menunjukan bahwa variabel kualitas layanan berpengaruh secara signifikan terhadap minat beli jasa GO-JEK GO-ride. Sedangkan variabel harga tidak berpengaruh secara signifikan terhadap minat beli jasa GO-JEK GO-ride.Kata Kunci : kualitas layanan, harga, minat beli, GO-JEK

This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. Data was obtained by distributing online questionnaires using google form. The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive influence on brand loyalty. Brand trust has a positive influence on SMEs Performance, Brand equity has a positive influence on SMEs Performance and finally brand loyalty has a positive influence on SMEs Performance.

Penelitian ini bertujuan mengetahui pengaruh Return on Equity, Earning per Share, dan Debt to Equity Ratio (DER) terhadap Price Earning Ratio pada PT. Indofood Sukses Makmur Tbk periode 2012-2014. Price Earning Ratio sebagai variabel terikat dan Return on Equity, Earning per Share, dan Debt to Equity Ratio sebagai variabel bebas. Teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian ini menunjukkan secara parsial variabel Return on Equity dan Debt to Equity Ratio (DER) mempengaruhi Price Earning Ratio secara signifikan, sedangkan variabel Earning per Share tidak berpengaruh terhadap Price Earning Ratio. Namun hasil pengujian secara simultan menunjukkan bahwa semua variabel bebas berpengaruh terhadap Price Earning Ratio.Kata kunci : Return on Equity (ROE), Earning per Share (EPS), Debt to Equity Ratio (DER), Price Earning Ratio (PER)

<p><em>PD SHANKAR PM is an import-export trade of the textile material company. During the pandemic, PD SHANKAR PM was one of the companies affected by Covid-19 due to a significant decrease in demand for fashion material. The pandemic also caused PD SHANKAR PM to impose a Work From Home (WFH) policy. This policy is new to all employees. With the challenge of surviving the Covid-19 crisis, companies need factors that drive employee performance. The purpose of this study was to determine work engagement, organizational commitment, and employee performance of PD SHANKAR PM during the work from home policy. Next,</em><em> this study also aims</em><em> to investigate the influence of work engagement and organizational commitment on employee performance of PD SHANKAR PM both simultaneously and partially. The method used in this research is a survey method by distributing questionnaires to 50 employees as respondents. The questionnaire data was then processed using descriptive statistical analysis techniques and multiple linear regression. The results showed that work engagement, organizational commitment, and employee performance of PD SHANKAR PM were in a good category. Work engagement and organizational commitment simultaneously have a significant effect on employee performance. Partially, work engagement has a significant effect on employee performance. Meanwhile, organizational commitment has no significant effect on employee performance. Although organizational commitment has no significant effect, organizational commitment and work engagement have a positive impact on employee performance</em></p>

Abstrak Kegiatan Pelatihan Manajemen Keuangan Rumah Tangga ini merupakan bagian dari program pengabdian masyarakat. Kegiatan ini dilakukan di lingkungan Ruang Publik Terpadu Ramah Anak (RPTRA) Asthabrata. Adapun tujuan kegiatan ini adalah: Memberikan pengetahuan mengelola keuangan yang baik bagi rumah tangga; Membantu mitra menyusun prioritas kebutuhan rumah tangga; Membantu mitra mengalokasikan kebutuhan rumah tangga; Membantu mitra menyusun dan menerapkan perancanaan keuangan rumah tangga. Metode pelaksanaan program terdiri dari: Sosialisasi program dan FGD; Pelatihan; Bimbingan dan Pendampingan; Evaluasi program melalui observasi dan kuesioner. Pelatihan ini diikuti oleh 35 peserta yang terdiri dari ibu-ibu rumah tangga dan pengelola RPTRA Asthabrata. Berdasarkan hasil obseravasi dan data kuesioner diketahui bahwa setelah mengikuti program pelatihan pengetahuan peserta mengenai manajemen keuangan rumah tangga meningkat; peserta mampu menyusun dan menerapkan rencana keuangan rumah tangga menggunakan formulir dan amplop perencanaan keuangan rumah tangga; peserta dapat membedakan kebutuhan rumah tangga berdasarkan prioritas kebutuhan dengan keinginan konsumsi rumah tangga; terjadi perubahan pola konsumsi rumah tangga dimana peserta dapat mengalokasikan pengeluaran rumah tangga sesuai dengan konsep keuangan rumah tangga ideal; 29% peserta mampu memiliki dan tabungan; 15% peserta memiliki arus kas negatif. Secara keseluruhan dapat dikatakan bahwa program pelatihan berjalan efektif dan mampu merubah perilaku dan pola keuangan rumah tangga.Kata Kunci: ibu rumah tangga; manajemen keuangan rumah tangga; RPTRA. Household Financial Management Training in the Asthabrata RPTRAAbstractThe family financial management training is part of the community service program. This training is carried out in Asthabrata's Child-Friendly Integrated Public Space (RPTRA). The objectives of this training are to provide family financial management knowledge, to identify household needs prioritize, to suggest the ideal allocation of household needs, to implement family financial planning. The program implementation method consists of socialization and FGD; training; consultation and coaching; evaluation through observation and questionnaires. The training attended by 35 housewives and RPTRA Asthabrata staffs. Based on observations and questionnaire data, the result showed that after participating in the training program the level of family financial management knowledge increased; participants were able to compile and implement a family financial plan using forms and family financial planning envelopes; participants can distinguish household needs based on priority needs with the desire for household consumption; there is a change in household consumption pattern where participants can allocate an ideal household expenditure; 29% of participants own saving fund; 15% of participants have a negative cash flow. Overall, it can be concluded that the training program runs effectively.Keywords: family financial management; houswives; RPTRA