2023
DOI: 10.1108/intr-12-2021-0887
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Investigating the effect of media synchronicity in professional use of video conferencing applications

Abstract: PurposeThis research aims to gain a holistic understanding of how video conferencing (VC) apps' media characteristics influence individuals' perceptions of VC apps and, ultimately, their use and continued use in professional settings.Design/methodology/approachA conceptual research model is developed by integrating constructs from media synchronicity theory (MST), social presence theory and the unified theory of acceptance and use of technology (UTAUT2) model, as well as ubiquity, technicality and perceived fe… Show more

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Cited by 4 publications
(3 citation statements)
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References 138 publications
(381 reference statements)
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“…Real-time interaction. Video conferencing tools allow students and teachers to communicate and interact in real-time, just as they would in a physical classroom [170]. This enhances the learning experience and helps foster a sense of community among students.…”
Section: Video Conferencing Toolsmentioning
confidence: 99%
“…Real-time interaction. Video conferencing tools allow students and teachers to communicate and interact in real-time, just as they would in a physical classroom [170]. This enhances the learning experience and helps foster a sense of community among students.…”
Section: Video Conferencing Toolsmentioning
confidence: 99%
“…In addition, it has allowed for more effective addresses of regional issues to promote cooperation. Similarly, the European Union (EU)has been using virtual meetings and teleconferencing to improve communication and collaboration among its member countries and promote regional integration [104]. Hence, this method has improved communication and collaboration between various departments and field offices.…”
Section: Adoption Of Virtualization By the Governmentmentioning
confidence: 99%
“…Some media may be more effective in facilitating the conveyance process, while others may be more effective in supporting the convergence process. For example, media with high synchronicity, such as face-to-face communication, are considered more suitable for tasks that require high levels of convergence, as they allow for immediate feedback, the use of multiple cues, and natural language (Thomas et al, 2023). In contrast, asynchronous media, such as email, may be more suitable for tasks that primarily involve conveyance, as they allow for the transmission of information without the need for immediate interaction (Parlamis & Dibble, 2019).…”
Section: Theoretical Backgroundmentioning
confidence: 99%