2014 9th International Workshop on Semantic and Social Media Adaptation and Personalization 2014
DOI: 10.1109/smap.2014.37
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Investigating the Effectiveness of Persuasion Strategies on Recommender Systems

Abstract: The paper examines the persuasive effect of explanations on the intention of users to use recommended items. For the needs of the present study, a movie Recommender System was built so as to elicit participants' preferences about movies and then a movie is recommended in order to investigate the effect of the application of Cialdini's Influence Principle(s), implemented as recommendation explanations, on the users' intention to watch the movie. The experimental results of the study suggest that if a Recommende… Show more

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Cited by 10 publications
(10 citation statements)
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“…Negative results were obtained when tags were used as a basis for explanations. In addition, the studies that compare different explanation styles (Table 14) confirm the value of social information when designing persuasive explanations [91,203,71]. Only in one single study [254], it turned out that a traditional explanation of the form "people also viewed" was less persuasive than personalised features.…”
Section: Conclusion Reached In User Studiesmentioning
confidence: 94%
“…Negative results were obtained when tags were used as a basis for explanations. In addition, the studies that compare different explanation styles (Table 14) confirm the value of social information when designing persuasive explanations [91,203,71]. Only in one single study [254], it turned out that a traditional explanation of the form "people also viewed" was less persuasive than personalised features.…”
Section: Conclusion Reached In User Studiesmentioning
confidence: 94%
“…Furthermore, the explanations can be augmented with Cialdini's influence strategies to enhance the persuasiveness of recommendations. Gkika et al's experiment showed that user acceptance of a recommended item improves when supplemented by a persuasive explanation [30]. Consequently, this thesis investigates the effect of Cialdini's influence(persuasive) strategies on promoting new artists in a music platform that presents songs from both well-known and little-known artists [21].…”
Section: Research Problemmentioning
confidence: 99%
“…From a different perspective, Gkika and Lekakos et al examined the persuasiveness of explanations in recommender systems, using Cialdini's persuasive strategies and concluded that all six principles enhanced users' perception of the recommended items, with Authority and Social Influence being the most effective methods for persuading users to interact with an item. Also, their results showed an increase in the adaption of the recommendation, meaning that a user is more prone to interact with an item that is accompanied by a persuasive explanation [30]. Ren et al focused on the social aspect of recommender systems and introduced a social, collaborative viewpoint regression model.…”
Section: Satisfactionmentioning
confidence: 99%
“…Gkika and Lekakos (2014a , 2014b) investigated the feasibility of using Cialdini’s persuasive principles as explanations in RSs. Particularly, they investigate the effect of using these principles on users’ intention to use a recommendation.…”
Section: Background and Related Workmentioning
confidence: 99%