After a series of conflicts between the Carthaginians and the Romans, the Punic defeat resulted in the destruction of Carthage in 146 BC. Just over a hundred years later, a project to refound the city was conceived, but the political conflicts in which Rome was involved made its execution a real challenge. It was up to Augustus to carry out the refoundation of Carthage, which received a Roman configuration and whose bases had to be settled under the Punic rubble. This dissertation aims to understand the main characteristics of this constructive project and the ways in which it established ruptures and continuities with the old settlement. The analysis of the material documentation, ontological constitution of the formation process of the archaeological site, made it possible to reconstitute some of the stages that followed in the construction site. The result of this Augustan project for Carthage was the creation of a sui generis urban landscape for the colony that was chosen as the capital of Africa proconsularis.