One of the disasters that often occur in coastal areas is abrasion. Abrasion causes coastal dynamics, including the East Coast of Rembang, Kragan Village, Kragan District, Rembang Regency. From 1975 to 1990, at least 50 meters of land from this area has been lost due to abrasion. This dynamic may become one of the causes of unsustainable management of the coastal environment and its natural resources. Various efforts have been made to overcome abrasion, but abrasion continues to hit this area, even until 2020. Qualitative and quantitative approaches were carried out in this study to discover the coast dynamics and various human activities that may trigger abrasion. Image interpretation, observation, interviews, and questionnaires were used as data collection techniques at three observation points in the Kragan Village area. This study concludes that the beach in Kragan Village has experienced dynamics with a total land loss of 46 meters from 2003 to 2020. Harmful activities carried out by humans resulted in abrasion so that the coast experienced dynamics. Human activities also affect coastal management, namely the basic principles of integrated coastal management and processes in the management of coastal areas.