2015
DOI: 10.5901/mjss.2015.v6n4s3p79
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Local Community Economic Wellbeing through CSR Project

Abstract: Through the Corporate Social Responsibility (CSR) initiatives, companies are expected to contribute towards community development, particularly in enhancing the economic well being of the local community. This paper will discuss on the experience of local farmers community that has been involved in a CSR project by a multinasional company in collaboration will local farmers association to have an understanding on the extend of the project's contribution towards the community . A total of 45 farmers were interv… Show more

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Cited by 12 publications
(10 citation statements)
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“…In this regard, King and Nazaruddin (1992) argued that rural development in Malaysia after the NEP era on the whole is mainly patterned based on the top-down approach and this has affected the contribution and effective involvement of community members. It is in contrast to the era of the National Development Policy which started in 1990 where the main focus of its development policy and strategy is to create a socio-economic environment to achieve national unity through economic redistribution programmes regardless of race so that restructuring of society can be achieved (Sarmila, Zaimah, Lyndon, Hussain, & Awang, 2015). The implementation of the National Urbanisation Policy (NUP) also shows the government's efforts to create a more optimal development pattern between the goals of economic growth and equitable distribution (Rajah Rasiah, 2017).…”
Section: An Overview Of the Rural Development Policy In Malaysiamentioning
confidence: 98%
“…In this regard, King and Nazaruddin (1992) argued that rural development in Malaysia after the NEP era on the whole is mainly patterned based on the top-down approach and this has affected the contribution and effective involvement of community members. It is in contrast to the era of the National Development Policy which started in 1990 where the main focus of its development policy and strategy is to create a socio-economic environment to achieve national unity through economic redistribution programmes regardless of race so that restructuring of society can be achieved (Sarmila, Zaimah, Lyndon, Hussain, & Awang, 2015). The implementation of the National Urbanisation Policy (NUP) also shows the government's efforts to create a more optimal development pattern between the goals of economic growth and equitable distribution (Rajah Rasiah, 2017).…”
Section: An Overview Of the Rural Development Policy In Malaysiamentioning
confidence: 98%
“…In general, farmers that have broad of social network with corporate company, any organization provide them a opportunity to learn, improve agriculture knowledge, building skills and improving mastery of skills after engaging with them. This social asset is seen to have been successful in helping to build the existing capacity of the farming community (Sarmila, Zaimah, Lyndon, Hussain, & Awang, 2015).…”
Section: The Roles Of Social Assets In Urban Community Gardenmentioning
confidence: 99%
“…They also stated that companies' CSR initiatives improve the capability of communities and dimension of CWB. Sarmila et al [42] established that CSR projects contribute to economic welfare through sources of income, employment opportunities, and asset financing. Al-Zyoud [43] stated that the philanthropic and ethical influence in CSR significantly affects sustainability development.…”
Section: Csr Practice and Com-r Modelmentioning
confidence: 99%