2010
DOI: 10.1016/j.jesp.2009.11.011
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Malleability of attitudes or malleability of the IAT?

Abstract: In the current set of experiments, we establish, and explore the consequences of, the imprecision that characterizes the attribute response labels typically employed in the Implicit Association Test (IAT). In Experiment 1, we demonstrate the malleability of the IAT, as conventionally implemented. IAT scores are shown to be influenced by perspective mindsets induced by an unrelated preceding task. Then, we explore how the malleability of the IAT can lead to the inference that attitude change has occurred even w… Show more

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Cited by 64 publications
(48 citation statements)
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“…Because there are controversies surrounding which IAT is optimal for assessing automatic evaluations (e.g., Gawronski, Peters, & LeBel, 2008;Han, Czellar, Olson, & Fazio, 2010;Han, Olson, & Fazio, 2006;Nosek & Hansen, 2008a, 2008bOlson & Fazio, 2004;Olson, Fazio, & Han, 2009), Experiment 3 utilized the standard IAT to extend the findings from Experiments 1 and 2. Although we expected the effects of perspective taking on the two IAT variants to be comparable, it is ultimately an empirical question.…”
Section: Experiments 3: Automatic and Deliberate Interracial Evaluatiomentioning
confidence: 99%
“…Because there are controversies surrounding which IAT is optimal for assessing automatic evaluations (e.g., Gawronski, Peters, & LeBel, 2008;Han, Czellar, Olson, & Fazio, 2010;Han, Olson, & Fazio, 2006;Nosek & Hansen, 2008a, 2008bOlson & Fazio, 2004;Olson, Fazio, & Han, 2009), Experiment 3 utilized the standard IAT to extend the findings from Experiments 1 and 2. Although we expected the effects of perspective taking on the two IAT variants to be comparable, it is ultimately an empirical question.…”
Section: Experiments 3: Automatic and Deliberate Interracial Evaluatiomentioning
confidence: 99%
“…Research has shown that generally, implicit measures are malleable (see Han, Czellar, Olson & Fazio, 2010, for a review and some interesting considerations). Hence, the results of studies on addiction might be influenced by the circumstances under which participants were tested.…”
Section: Sample Selection and Context Effectsmentioning
confidence: 99%
“…We believe future research should focus on clarifying the conditions under which the systems There are also methodological lines of future study. First, it is necessary to continue reviewing and improving the techniques used to measure implicit processes in order that these techniques effectively measure what they are meant to measure (Payne et al, 2008;Han et al, 2010). Additionally, in the field of traffic psychology, it is important to continue promoting multi-method approaches that use other sources of data (e.g., observations in natural setting, driving simulators, etc.)…”
Section: Limitations and Future Lines Of Researchmentioning
confidence: 99%