“…However, semantic control is dissociable from domain‐general control: the peak activations in fMRI studies that manipulate semantic control demands in healthy participants fall outside the multiple‐demand network (Gao et al, 2021; Noonan, Jefferies, Visser, & Lambon Ralph, 2013), and inhibitory stimulation of semantic control sites temporarily disrupts control‐demanding semantic tasks, but not demanding visual judgements (Whitney, Kirk, O’Sullivan, Lambon Ralph, & Jefferies, 2011). Moreover, while impaired semantic control is ubiquitous in SA, some but not all of these patients have general deficits of cognitive control: lesion‐symptom mapping shows that these semantic and non‐semantic control deficits are associated with different patterns of structural damage (Souter, Wang, et al, 2021). Given this distinction, there is a need to investigate the effects of motivation in tasks with high semantic control demands to establish if this domain can benefit from ‘gamification’ strategies to the same degree as other cognitive tasks.…”