Marka değerini etkileyen faktörler : Seçilmiş bazı küresel işletmelerde marka değeri ile finansal göstergeler arasındaki ilişki

Akbulut, Ramazan; Paksoy, H. Mustafa

doi:10.3848/iif.2007.251.5824

Cited by 9 publications

(3 citation statements)

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“…Reelde var olan ve bilançolarda kısmen raporlanan veya raporlanamayan marka değerlerinin, yukarıdaki formüllerde yer alan kârlılık, sermaye yapıları, dönemsel performans ve varlıklar ile etkileşimi akademik çalışmalar kapsamında yapılmış istatistiksel analizler ve anketler ile test edilmeye çalışılmış ve bu bağlamda birçok anlamlı sonuç bulunmuştur. Akbulut ve Paksoy (2007), marka değeri ve işletmelere ait çeşitli finansal göstergeler arasındaki ilişkiyi araştırdıkları çalışmalarında, Kendall's tau_b ve Sperman's rho gibi regresyon tekniklerini kullanarak, küresel olarak 10 büyük işletmeye ait 2003 ve 2004 yıllarına ait verileri incelemişlerdir. Elde ettikleri sonuçlara göre, marka değeri ile FAVÖK ve vergi öncesi kâr (VÖK) değişkenleri arasında anlamlı bir ilişki olduğunu ortaya koymuşlardır.…”

Section: Literatür İncelemesiunclassified

Turi̇zm Şi̇rketleri̇nde Raporlanan Marka Değeri̇ni̇n Şi̇rketleri̇n Kârliliğina Ve Sermaye Yapilarina Etki̇si̇

Altinkaynak

Durmuşkaya

Özcan

2018

İşletme Bilimi Dergisi

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Aim: The aim of this study is to present a proposal for a clear reporting of the brand value of companies that operate on national and international scale. Methods: In this study, using data analysis method, is analyzed the "trademark value" account shown in the financial tables of the tourism companies traded on the BIST with the effect on the profitability of them and the share in the total capital. Finding: As a result of this study it has been determined that the trademark value can not be accountably reported on the balance-sheets. Results: As a result, it has become clear that the brand value of companies must be clearly accounted for in the correct determination of the true market value of the companies or in many issues involving companies such as consolidations.

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Section: Literatür İncelemesiunclassified

Turi̇zm Şi̇rketleri̇nde Raporlanan Marka Değeri̇ni̇n Şi̇rketleri̇n Kârliliğina Ve Sermaye Yapilarina Etki̇si̇

Altinkaynak

Durmuşkaya

Özcan

2018

İşletme Bilimi Dergisi

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“…While the value of the firm traditionally was based on financial analysis of asset dependence and profit margin, contemporary views on the issue suggest that the value of the firm is now expressed through intangible assets like leadership quality, innovative capability, brand equity, and competencies in partnerships (McPhee & Wheeler, 2006;Akbulut & Paksoy, 2007). In this context, the value of a firm may well exceed the figures shown on the balance sheet as can be observed in companies like Apple and Google, particularly due to the value of the brand, which is a main asset of these companies (Barwise, 1993;Schocker, Srivastava & Ruekert, 1994;Aaker, 1996;).…”

Section: The Rise Of Brand Power In Supply Chainsmentioning

confidence: 99%

Brand elevation in supply chains

Yurt¹,

Kaplan²,

Yumurtaci³

et al. 2010

İkt. İşlt. Fin.

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In the last decades supply chain management has been explored from different perspectives fueling a myriad of research in the field. Although the literature on supply chain management (SCM) is vast, major gaps requiring scientific exploration still exist. Among these, interaction of branding and supply chain concepts clearly stands out. The aim of this paper is to investigate the power of brand in supply chains by taking literature devoted to supply chain management into consideration, relationship marketing and brand management. This paper explores the power of brand in terms of SCM and it defines the concept of "brand elevation in supply chain". The objectives of this study are thus twofold: identifying "brand elevation in supply chain" concept and proposing a conceptual model associated to the power of brand in supply chains.

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“…So, it is possible to say that brand value may have a significant impact on the financial performance of companies operating in both financial and real sectors. Therefore, it is important to determine the relationship between these variables and to choose the management strategies in parallel with the relationship between them.Some studies have been carried out in the literature regarding the relationship between these variables and some of these studies are listed below: Akbulut and Paksoy (2007) aim to determine the relationship between brand value and various financial indicators such as market price, profit per share, net sales, interest and pretax profit, pre-tax profit and asset profitability in their studies. The results show that the variables used in the study have no effect on the brand value other than interest and pre-tax profit and pre-tax profit variables.…”

Section: Introductionmentioning

confidence: 99%

Marka Değeri ile Kârlılık İlişkisi Üzerine Bir İnceleme: Hirose Yöntemi ve Panel Nedensellik Analizi

Ceylan

2019

Muhasebe Ve Finansman Dergisi

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Theaim of this study is to determine the brand value based on the financial data and to analyze the causality relationship between the obtained values and the asset profitability levels of the firms. Analyzing the food sector firms located in Brand Finance Turkey-100 list over the last four years, Hirose method is used to measure the financial-based brand value during the period 2008:Q1-2018:Q3. Additionally, panel causality analysis is used in determining whether there is a relationship between the brand value and asset profitability. The empirical results show that there is a unidirectional causality relationship from brand value to return on assets.

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Marka değerini etkileyen faktörler : Seçilmiş bazı küresel işletmelerde marka değeri ile finansal göstergeler arasındaki ilişki

Cited by 9 publications

References 0 publications

Turi̇zm Şi̇rketleri̇nde Raporlanan Marka Değeri̇ni̇n Şi̇rketleri̇n Kârliliğina Ve Sermaye Yapilarina Etki̇si̇

Turi̇zm Şi̇rketleri̇nde Raporlanan Marka Değeri̇ni̇n Şi̇rketleri̇n Kârliliğina Ve Sermaye Yapilarina Etki̇si̇

Brand elevation in supply chains

Marka Değeri ile Kârlılık İlişkisi Üzerine Bir İnceleme: Hirose Yöntemi ve Panel Nedensellik Analizi

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