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Purpose. To study the impact of the crisis on the socio-economic development (SED) of the enterprise and directions of work for the implementation of effective crisis management. To develop a systematic approach to the formation of SED strategy. Methodology. The research required the use of general and special methods of cognition: induction and deduction to substantiate the topic, the purpose of the study and to find unresolved aspects of the problem; content analysis for literature review; system analysis to establish the fact that the main approach to crisis management permanent is monitoring of the crisis; systematic approach to the formation of the SED-strategy of the enterprise as an instrument of ensuring effective crisis management of the enterprise; convergence from the abstract to the concrete to determine the objectives and directions of application of this strategy; induction and deduction to develop the principles of the complex structure of the SED and prove that SED conception is a result of integration of economic, social and ecological components. Findings. It has been established that the impact of the crisis is not permanent. The degree of impact depends on available resources, financial stability and management flexibility. The principles of the complex structure of SED have been developed. It is stated that the concept of SED is the result of the integration of economic, social and environmental components. The directions of realization of the SED of the enterprise on social and economic components have been formulated. The main approach of crisis management is determined permanent monitoring of indicators and signs of crisis, its relevant assessment and dynamic response to the effects of the crisis. It is established that the cumulative effect of increasing deviations of indicators from their constant level might be the main sign of the crisis. Originality. A systematic approach to the formation of the SED strategy of the enterprise as a tool to ensure effective crisis management has been developed. The main tasks of this strategy are defined. The directions of work of managers for realization of effective anti-crisis management were formulated. Practical value. Approaches to neutralizing the effects of the crisis and ensuring the SED of the enterprise have been developed.
Purpose. To study the impact of the crisis on the socio-economic development (SED) of the enterprise and directions of work for the implementation of effective crisis management. To develop a systematic approach to the formation of SED strategy. Methodology. The research required the use of general and special methods of cognition: induction and deduction to substantiate the topic, the purpose of the study and to find unresolved aspects of the problem; content analysis for literature review; system analysis to establish the fact that the main approach to crisis management permanent is monitoring of the crisis; systematic approach to the formation of the SED-strategy of the enterprise as an instrument of ensuring effective crisis management of the enterprise; convergence from the abstract to the concrete to determine the objectives and directions of application of this strategy; induction and deduction to develop the principles of the complex structure of the SED and prove that SED conception is a result of integration of economic, social and ecological components. Findings. It has been established that the impact of the crisis is not permanent. The degree of impact depends on available resources, financial stability and management flexibility. The principles of the complex structure of SED have been developed. It is stated that the concept of SED is the result of the integration of economic, social and environmental components. The directions of realization of the SED of the enterprise on social and economic components have been formulated. The main approach of crisis management is determined permanent monitoring of indicators and signs of crisis, its relevant assessment and dynamic response to the effects of the crisis. It is established that the cumulative effect of increasing deviations of indicators from their constant level might be the main sign of the crisis. Originality. A systematic approach to the formation of the SED strategy of the enterprise as a tool to ensure effective crisis management has been developed. The main tasks of this strategy are defined. The directions of work of managers for realization of effective anti-crisis management were formulated. Practical value. Approaches to neutralizing the effects of the crisis and ensuring the SED of the enterprise have been developed.
The purpose of this article is to substantiate the theoretical and methodological foundations and practical recommendations for the development of anti-crisis management tools in the digital economy based on the cost criterion and intangible factors. Practice shows that the development of artificial intelligence, big data analytics, machine learning and the development of the mobile Internet open up new opportunities for enterprises and affect the business strategies of companies. The digital transformation of the economy has led to the emergence of challenges for management, which can be divided into the following groups: change in the business economy; changing the business model of the business; changes in business value factors. We substantiated that in the conditions of digitalization there is a need to form new anti-crisis tools, taking into account the features of both new digital companies and existing businesses, which adapt their activities in the conditions of digitalization. We have determined that the selection of anti-crisis tools in the digital environment will maintain a majority of cost indicators on the basis of which decisions are made, but the interpretation of these indicators changes as they adapt to assessing business performance in the digital economy. We believe that digital technologies are changing attitudes towards physical assets and increasing the role of intangibles. We substantiated that the main source of creating sustainable advantages of enterprises are intangible intellectual assets. We believe that the value of the enterprise obtained from intangible intellectual assets is equal to the difference between the market value of the enterprise and the value of tangible assets according to the model of valuation of real options. However, the model of real options indicates how much the value of the enterprise will increase with the effective use of intangible assets and does not give the absolute value of intangible assets. In this paper, we proposed the calculation of the lost benefit for owners from not taking into account the impact of intangible intellectual assets on the value of the enterprise.
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