Medical Tourism in Lebanon: An Analysis of Tourism Flows

Hassan, Viana

doi:10.30958/ajt.2-3-2

Cited by 5 publications

(5 citation statements)

References 2 publications

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“…According in specialized medical procedures. There are 11,505 doctors and surgeons providing healthcare services in Lebanon, with 85% of them specializing in one field and 15% in more than one field (Hassan & Noaman, 2015). Moreover, Lebanon is a donor country of physicians (Akl et al, 2008).…”

Section: Medical Tourism In Lebanon -Situation Analysismentioning

confidence: 99%

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Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon

Noaman

Jabbour

Range

et al. 2023

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Purpose -This research aims to obtain an in-depth understanding of medical tourists' segments and the variations that exist within them as tourists and patients.Design/Methodology/Approach -A data-driven segmentation approach using the two-step cluster analysis technique was applied on a sample of 212 participants visiting Lebanon for medical purposes. The research instruments combine travel motivation variables, along with socio-demographic, geographic, and behavioral characteristics.Findings and implications -The results identified two distinct segments: "the international patients" and "the elective medical tourists." The delineated segments have significant implications for scholars, allowing them to understand the profile of tourists and their associated motivations and behaviors better. They can guide medical tourism service providers, marketers, and destination managers in providing specific medical tourism products and services that meet the expectations of each segment.Limitations -Limitations were experienced during the data collection process due to a lack of collaboration Sažetak Svrha -Cilj istraživanja jest omogućiti dubinsko razumijevanje segmenata medicinskih turista i varijacija koje postoje unutar njih kao turista i pacijenata.Metodološki pristup -Primijenjen je pristup segmentaciji na temelju podataka korištenjem tehnike klasterske analize u dva koraka. Istraživački instrument kombinira varijable motivacija za putovanje zajedno sa sociodemografskim, zemljopisnim i bihevioralnim obilježjima. Primijenjen je na uzorku od 212 ispitanika koji su posjetili Libanon u medicinske svrhe.Rezultati i implikacije -Rezultati su identificirali dva različita segmenta, a to su "međunarodni pacijenti" i "medicinski turisti po izboru". Opisani segmenti imaju značajne implikacije za znanstvenike omogućujući im razumijevanje profila turista i s njima povezane motivacije i ponašanja. Oni mogu usmjeravati pružatelje usluga medicinskog turizma, marketinške stručnjake i upravitelje destinacijom u pružanju specifičnih proizvoda i usluga medicinskog turizma koji ispunjavaju očekivanja svakog segmenta.Ograničenja -Tijekom prikupljanja podataka došlo je do ograničenja zbog nedostatka suradnje i promptnih

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Section: Medical Tourism In Lebanon -Situation Analysismentioning

confidence: 99%

“…As reported in the Business Monitor International (BMI, 2018), 1.5 million plastic surgery interventions are conducted each year in Lebanon. Medical tourism is becoming an increasingly important element of Lebanon's tourism in general and its contri-bution to the Lebanese economy (Hassan & Noaman, 2015).…”

Section: Introductionmentioning

confidence: 99%

Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon

Noaman

Jabbour

Range

et al. 2023

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“…The factors are deemed to rather propel the respondents to fly out of their own country. These factors rely on the image created on medical services in Jordan that when compared to those in their own country, they are far better (Hassan, 2015). This may include the need to seek safety, adventure, rest and relaxation, fitness, socialization, and desire to escape.…”

Section: Push Factors Engagement (Intangible Feature) With Image Percmentioning

confidence: 99%

“…In the Middle East, some of the countries that seem to be attracting medical tourism the most include Lebanon and Jordan, with as high as 10% of all tourists visiting the two countries and receiving treatment as the main motivation for their visit. Hassan (2015) points out that of the medical tourists seeking medical and health services in Lebanon or Jordan, most of them as high as 90% comes from the Middle East, and the remaining 10% visit from European, Asian, and American countries. The attractiveness of the Jordanian medical tourism industry can be supported by a range of motivating factors on the side of both consumers and suppliers of such services.…”

Section: Introductionmentioning

confidence: 99%

The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Adwan

2020

Innovative Marketing

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The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagement, and image perception. To this end, the study will gather data from 300 online individuals who have traveled to the Middle East for medical purposes. A qualitative approach will be adopted to provide insight into an individual’s preference for Jordan as the primary medical destination. A Partial Least Squares Structural Equation Modeling method was adopted, which allows for the creation of relations with different variables. The study’s findings indicate that people from rural areas in the Middle East preferred Jordan as a medical destination. Also, more women than men traveled to Jordan for medical purposes. Finally, more single people than married persons choose medical assistance in Jordan. Future studies are needed to ascertain how factors such as quality and cost influenced medical tourism into Jordan. AcknowledgmentsI would like to thank the Business School at Al Ahliyya Amman University, Jordan. Specifically, many thanks go to the departments of marketing.

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“…Medical tourism has fared well in Lebanon with the country being a top destination for medical tourists in the Middle East and North African (MENA) region. According to Hassan (2015), an estimated 10% of the tourists entering Lebanon identified medical treatment as their purpose of visit. As part of an effort to promote Lebanon as a health care tourism destination, the Eighth Conference on Medical Tourism was held in Beirut in 2013.…”

Section: Health Carementioning

confidence: 99%

Diaspora Policies, Consular Services and Social Protection for Lebanese Citizens Abroad

Tabar

Denison

2020

IMISCOE Research Series

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Lebanon has experienced waves of emigration which has resulted in a substantial diaspora population. Economic difficulties at home and prospects for opportunity abroad, coupled with domestic or international conflict, have been the primary drivers of emigration. Lebanese authorities have established a number of diaspora institutions which have sought to engage with the diaspora primarily in economic terms. Principally, encouraging investment, trade and boosting tourism have been staples of diaspora engagement from the government. As Lebanon continues to move from crisis to crisis, key social protection areas (i.e. unemployment, health care, pensions, etc.) struggle to cover many Lebanese at home and are almost entirely absent for nationals abroad. It is often the economic remittances from the Lebanese diaspora which have provided a layer of social protection for many citizens in Lebanon. Furthermore, 2018 saw Lebanon’s first parliamentary election with the right of the Lebanese diaspora to vote in absentia. This will undoubtedly shift how the Lebanese government and the diaspora will interact and engage with each other in the future.

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Medical Tourism in Lebanon: An Analysis of Tourism Flows

Cited by 5 publications

References 2 publications

Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon

Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon

The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Diaspora Policies, Consular Services and Social Protection for Lebanese Citizens Abroad

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