2015
DOI: 10.13073/fpj-d-14-00031
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Methods to Integrate Market Orientation in Technological Development: The Case of New Technologies to Produce Bioactive Substances from Wood

Abstract: Technical research projects often target innovative high-value products. These products may serve dynamic and fast-growing markets. However, while the general demand for such products may be very high and a lot of technical research is carried out in developing the respective processes, only very few new technologies and products are commercially realized and placed on the market. In order to widen the market focus toward a more comprehensive understanding of technical development, this study presents a mix of… Show more

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(3 citation statements)
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“…For example, the energy use of bark totalled to 7.7 million cubic meters in Finland in 2021, compared to 3.3. and 1.5 million cubic meters of saw dust and industrial wood chips, respectively (data from Luke). In all, as holistic and full-scale utilization of chemical fractions as possible could bring profitability and competitiveness for the utilization of wood extractives as well [3][4][5]35,36,56,61].…”
Section: Discussionmentioning
confidence: 99%
“…For example, the energy use of bark totalled to 7.7 million cubic meters in Finland in 2021, compared to 3.3. and 1.5 million cubic meters of saw dust and industrial wood chips, respectively (data from Luke). In all, as holistic and full-scale utilization of chemical fractions as possible could bring profitability and competitiveness for the utilization of wood extractives as well [3][4][5]35,36,56,61].…”
Section: Discussionmentioning
confidence: 99%
“…The profitability of the concept depends strongly on the price achieved for the bioactive extract. An average price of €130/kg was calculated for bioactive substances with multiple functions for use as functional foods and dietary supplements, based on the results of a business-to-business survey (Stern et al 2015 ). In contrast, prices for basic synthetic preservatives (€1.4–4.0/kg) and natural antimicrobials (€4.2–48.2/kg) were calculated for the food industry (Davidson et al 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…The recovery of phenolic compounds and resin acids from wood materials on an industrial scale is mainly limited by the low economic feasibility and negative ecological impacts of the extraction methods [56,64]. Other limitations include differences in the concentrations and types of individual compounds as well as the strength of the bioactive effects due to the natural variability.…”
Section: Discussionmentioning
confidence: 99%