Modelo de gestión con enfoque de responsabilidad social para microempresas. Estudio de caso empresa Reyursa S.A Machala Ecuador

Abstract

Today, corporate social responsibility considers social, environmental and economic factors, ethical values, people, communities and the environment.ISO 26000 promotes decision making for the benefit of society, reduces the labor risk, contributes to public confidence, it generates innovation and business competitiveness, strengthening ties with its stakeholders, maximizing loyalty of its employees minimizes conflicts with consumers. The main beneficiaries of Corporate Social Responsibility are stakeholders (shareholders, employees, suppliers, customers, community and environment). Moreover, the design and implementation of the management model of Corporate Social Responsibility in micro, is not only a priority, but a strategic decision of vital importance, seeking economic, social, environmental well-being from the company and to the community.A level micro business in Ecuador CSR is not evident, so it became necessary research to meet the situational state of CSR and from the same generate a model for this group of companies based on the case study company Reyursa SA , representative at the level of the city of Machala, province of El Oro, Ecuador, becoming a sample of what is happening and what you can do for microenterprises in similar conditions, also contributing to the control mechanisms microenterprise to ensure timely and fair payment of wages and profits; generate awareness actions and respect for human rights; promote a culture of respect for nature; develop and implement good social and environmental practices; promote integrated processes and citizen

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“…La Norma ISO 26000 promueve la toma de decisiones en favor de la sociedad disminuyendo el riesgo laboral, sumando a la confiabilidad pública, generando innovación y competitividad en la empresas, creando una fortaleza en los lazos de esta con sus grupos de interés, de tal manera que en respuesta a este comportamiento, sus colaboradores sean leales y los conflictos con los consumidores sean mínimos (Rogel et al, 2016). Dentro de la norma se establecen las materias fundamentales que definen el alcance de la RSE entre las que se mencionan la gobernanza de la organización, derechos humanos, prácticas laborales, medio ambiente, prácticas justas de operación, asunto de consumidores, participación activa y desarrollo de la comunidad (ISO, 2010).…”