Museos y comunicación: los nuevos medios como herramienta de diálogo y sociabilidad de la institución. El uso de Twitter por el museo del Prado, museo Thyssen-Bornemisza y museo Reina Sofía

Benito, David Cordón; González, Diana González

doi:10.14201/fjc201612149165

Cited by 14 publications

(6 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The social web and the 2.0 tools (more collaborative, multidirectional and dialogic) are offering museums new options and possibilities of communication and changing the way in which museums engage with their publics based on the active involvement and participation of the user. This allows the exchange of information, debate, discussion and collaboration (Crenn;Vidal, 2007;Lopez et al, 2010;Kidd, 2011;Cabezuelo-Lorenzo, 2012;Claes;Deltell, 2014), and contributes to create more participative channels of communication for this type of institutions (Lopez et al, 2010;Martínez-Sanz, 2012;Cordón-Benito;González-González, 2016). This explains why these platforms have become frequently applied in the communication strategies of museums (Marty, 2007;Simon, 2010; Capriotti; Pardo-Kuklinski, 2012; Cabrera-Bravo; Cabrejas-Almena, 2013).…”

Section: Introductionmentioning

confidence: 99%

Facebook as a dialogic communication tool at the most visited museums of the world

Capriotti

Losada-Díaz

2018

EPI

View full text Add to dashboard Cite

Paul Capriotti has a PhD in Communication by the Universidad Autónoma de Barcelona (Spain). He is a professor of Public Relations and Corporate Communication at Universidad Rovira i Virgili (Tarragona, Spain). He has published in journals like Public relations review, International journal of information management, Business & society and Corporate communications. He is the author of 2 books: Planificación estratégica de la imagen corporativa (1999) and Branding corporativo (2009). He is a guest professor at several Spanish and Latin-American universities.

show abstract

Section: Introductionmentioning

confidence: 99%

Facebook as a dialogic communication tool at the most visited museums of the world

Capriotti

Losada-Díaz

2018

EPI

View full text Add to dashboard Cite

show abstract

“…Para la consecución de los objetivos planteados se han elaborado en el marco de nuestra investigación dos instrumentos de evaluación: una entrevista semiestructurada a los responsables de la difusión informativa de los museos de la Región de Murcia y una rejilla de observación que nos permite recoger datos variados sobre la información que transmite el museo a través de las redes sociales y el grado de interacción que realiza con el usuario (Cordón y González, 2016), dado que resulta interesante saber la evolución que los centros museísticos han tenido con el uso de estas herramientas, pues otras investigaciones sostienen que la comunicación se plantea de manera unidireccional, con muy poca interacción (Dosdoce, 2013).…”

Section: Instrumentosunclassified

Análisis y descripción de los usos de Redes Sociales en los museos de la Región de Murcia

Serrano¹,

Porlán²

2018

RIITE

View full text Add to dashboard Cite

Los museos en la actualidad tienen la capacidad de potenciar su poder de comunicación y de promoción, gracias a la proliferación de las redes sociales y de las tecnologías móviles en las que nos vemos inmersos en el siglo XXI, estableciendo, de esta manera, una interacción constante con los usuarios. No obstante, todos los museos de la Región de Murcia no han sido capaces de asumir el reto de esta revolución tecnológica. Este artículo comporta una revisión de la manera en que estos centros museísticos están aprovechando las plataformas sociales, elaborando un análisis descriptivo de una muestra de 101 museos repartidos en la Región de Murcia y el límite temporal que se ha elegido para el desarrollo de este trabajo está fijado entre el 1 de enero y el 30 de abril de 2017 en las plataformas Facebook, Twitter, Instagram, Pinterest, Flickr, YouTube y Google+. Los resultados se caracterizan por la presencia de buenos ejemplos de éxito junto con un gran número de museos que se encuentran al principio de un uso consciente y exitoso de las redes sociales, así como casos de una ausencia de otros museos en la red. Este artículo se constituye, por lo tanto, como un ensayo que prepare posibles vías de análisis futuras, como sondeo del comportamiento de los museos de la Región de Murcia en las redes sociales, y con el objetivo de elaborar una propuesta de mejora de la calidad de la difusión de los contenidos y de promoción a través de estas herramientas, de ahí que se haya considerado fundamental el establecimiento de un análisis descriptivo y cuantitativo, cuyos resultados proporcionen datos fiables para estudios posteriores. Museums nowadays have the capacity to enhance their communication and promotion power, thanks to the proliferation of social networks and mobile technologies in which we are immersed in the 21st century, establishing, in this way, an interaction Constant with users. Nevertheless, all the museums of the Region of Murcia have not been able to take on the challenge of this technological revolution. This article involves a review of the way in which these museums are taking advantage of the social platforms, elaborating an empirical and comparative analysis of a sample of 101 museums spread in the Region of Murcia and the temporal limit that has been chosen for the development of this Work is set between January 1 and April 30, 2017 on the platforms Facebook, T witter, Instagram, Pinterest, Flickr, YouTube and Google+. The results are characterized by the presence of good examples of success together with a large number of museums that are at the beginning of a conscious and successful use of social networks, as well as cases of a total absence of certain other museums in the network. This article, therefore, constitutes an essay that prepares possible ways of future analysis, such as a survey of the behavior of the museums of the Region of Murcia in social networks, and with the objective of elaborating a proposal for quality improvement The dissemination of content and promotion through these tools, which is why it has been considered essential to establish a descriptive and quantitative analysis, the results of which provide reliable data for further studies.

show abstract

“…Social networks offer an increasing number of ways to consume museums' cultural offering [14] as a means of sociocultural construction and as a tool for media coverage of cultural and historical heritage [15]. There is over a decade of work in this line of research in Spain [16][17][18][19][20][21], but web 2.0 heritage educommunication is a topic of international interest, as shown by studies from Italy [22][23][24], Denmark [25,26], Portugal [27], Greece [28], the United Kingdom [29,30], and the United States [31,32]. Likewise, there are world-renowned institutions that have produced various reports [33][34][35][36] that represent a starting point for this research.…”

Section: Introductionmentioning

confidence: 99%

Educommunication and Archaeological Heritage in Italy and Spain: An Analysis of Institutions’ Use of Twitter, Sustainability, and Citizen Participation

et al. 2021

View full text Add to dashboard Cite

Improving heritage educommunication on the web 2.0 is key to reaching certain sustainable development goals focused on educational quality and citizen participation. Although numerous partial studies have already been conducted, to date neither assessment tools nor detailed studies are available regarding the quality of educommunicative initiatives. Spain and Italy’s archaeological heritage museums have a consolidated track record on Twitter, which has been bolstered by museum closures due to COVID-19 and has resulted in a significant change to their educommunicative policies. The present article aims to analyze educommunicative actions undertaken on Twitter at Italian archaeological museums, compare their strategies with a previous study on Spanish institutions, and analyze to what degree the sustainability of heritage, citizen participation, learning opportunities, and universal access are being promoted. This mixed method analysis was carried out through the implementation of a web 2.0 heritage educommunication analysis tool focused on three key factors: educational procedure, R-elational interactions, and the prevailing learning paradigm, as well as a content analysis of the variables that comprise them. The key findings suggest that neither country is close to achieving a quality educommunicative strategy. Italian archaeological heritage institutions use Twitter simply as an advertising platform. Despite being a social media platform, participative initiatives are scarcely promoted, although heritage sustainability is promoted through raising awareness of conservation and appreciation. Spanish institutions, however, demonstrated the opposite pattern of use.

show abstract

Museos y comunicación: los nuevos medios como herramienta de diálogo y sociabilidad de la institución. El uso de Twitter por el museo del Prado, museo Thyssen-Bornemisza y museo Reina Sofía

Cited by 14 publications

References 6 publications

Facebook as a dialogic communication tool at the most visited museums of the world

Facebook as a dialogic communication tool at the most visited museums of the world

Análisis y descripción de los usos de Redes Sociales en los museos de la Región de Murcia

Educommunication and Archaeological Heritage in Italy and Spain: An Analysis of Institutions’ Use of Twitter, Sustainability, and Citizen Participation

Contact Info

Product

Resources

About