“…Educational practice and development of market relations in education provoked integration of such economical categories as "labor market", "educational service", "competition", "competitiveness" into the pedagogical science. A competitive person in professional context is responsible and self-confident, with a high level of functional literacy and with the ability to adapt to complicated conditions of the professional activity and market economy, to struggle for the best status in his/her vocation, to master new knowledge, skills and competencies, to set and reach professional goals, to overcome obstacles while achieving these goals (Pluzhnik, Ilnitskaya and Lucci, 2018;Oleynikova, Muravyeva and Aksenova, 2018;Yerizon et al, 2018). Competitiveness is becoming one of the main priorities in selecting of pedagogical personnel.…”