“…Hence, they regarded the gradual increase in sequential responses, which they in fact obtained, as providing evidence for learning without awareness. This interpretation, however, was immediately challenged by the demonstra-tion that similar gradual performance gains ensued even when subjects were informed of the basis of reinforcement (Irwin, Kauffman, Prior, & Weaver, 1934). It is perhaps an unfortunate commentary on the narrow, behavioristic Zeitgeist then prevailing that the simple procedure of questioning subjects was not utilized in either of these studies.…”