Online grocery shoppers due to the Covid-19 pandemic - An analysis of demographic and household characteristics

Looking Back and Moving Forward: How psychological and demographic factors affect consumer behaviors amid the COVID-19 pandemic

“…In August 2019, U.S. online grocery sales totaled $1.2 billion; in June 2020, that total was $7.2 billion" (p. 3) and concluded that the trend for online grocery shopping will continue. Research findings from several previous studies (e.g., Jensen, Chen, & Yu, 2021;Eriksson & Stenius, 2022;Van Droogenbroeck & Van Hove, 2017) suggested that demographic variables can be used as predictors for online grocery shopping. Eriksson and Stenius (2022) conducted a survey (N = 2,568) to examine how demographic and household characteristics affect consumers' online grocery shopping behaviors amid the pandemic in Finland.…”

“…Online grocery shopping, a specific form of e-Commerce, has attracted scholarly attention (e.g., Eriksson & Stenius, 2022;Jensen, Chen, & Yu, 2021;Van Droogenbroeck & Van Hove, 2017). Although a small number of consumers already had experience ordering groceries online before the pandemic, there is a surge of online grocery shopping amid the pandemic (e.g., Morgan, 2020).…”

Factors That Drive Actual Purchasing of Groceries through E-Commerce Platforms during COVID-19 in Indonesia

“…This finding is new and in contrast with the current literature, which shows the significant effects of those factors on intention behavior in developed countries. Studies conducted in developed countries found that price [14,20,123] and perceived health risk [126][127][128][129] were important factors in the decision making of customers regarding purchasing groceries through online shops.…”

The Long-Term effects of COVID-19 on travel behavior in the United States: A panel study on work from home, mode choice, online shopping, and air travel

“…For instance, Gerritsen et al, (2021) found that 40 % of household shoppers reduced their in-store grocery shopping frequency in New Zealand. In Finland, a large-scale survey with over 2,500 participants showed that a typical adopter of online grocery shopping due to Covid-19 is under the age of 45, and has health concerns, either their own or regarding a loved one ( Eriksson & Stenius, 2022 ). The stickiness of this habit is still uncertain; however, scholars have been looking at this trend: a survey conducted in Chicago revealed that nearly-three-quarters of online grocery shoppers during the pandemic would rely more on online grocery shopping in the first few months after the pandemic, and 59 % expressed willingness to order their groceries online even far after the pandemic ( Shamshiripour et al, 2020 ).…”