Purpose: Analyze the motivational types of human values prioritized by representatives of Municipal Social Assistance Councils in the municipalities of State of Minas Gerais, in an attempt to establish the axiological profiles of study participants. Originality/gap/relevance/implications: The study is based on Schwartz's (1992) theory of human values, applying its contributions to understand a reality yet unexplored in research of values, namely the Social Assistance Councils in Brazil, notwithstanding the recent transformations aimed at changing their conception as public policy. Key methodological aspects: Data were collected applying the PQ-21 questionnaire to a sample of 204 respondents. Descriptive analyses, the Anova test and cluster analyses were used. Summary of key results: The motivational types most emphasized by the respondents were Benevolence and Universalism, followed by Self-direction, Tradition and Security, revealing the recognition of interests of social groups and the community, in addition to the need to affirm one's own ideas and preserve traditional and safe practices. Five axiological profiles were identified from cluster analyses, and in four out of these, Self-transcendence was the key characteristic. Key considerations/conclusions: The relevance attributed to Self-transcendence and Conservation, in that order, indicates a certain concern with social well-being and political participation, though with a tendency to accept and maintain traditional practices, which may hinder the transformation processes in the context under study. Future studies may clarify these relations, benefitting from the complementary use of a qualitative survey.